Irina Anenkova is a highly accomplished professional with extensive experience working with major international organizations. With a Master's degree in foreign economic activity and marketing, she has built a successful career in the field of marketing and commercialization, working for leading consumer goods companies such as PepsiCo and British American Tobacco. Her expertise in commercialization, brand planning, and activation deployment has been leveraged to drive business growth across diverse industries. Prior to her time in marketing, Irina honed her management skills as an audit intern at Ernst & Young. Her strong analytical abilities and strategic mindset make her a valuable asset to any team she joins.