Cece Liu is a seasoned marketing strategist and business development specialist with an impressive track record in brand activation, growth hacking, and digital marketing. Liu has held key executive roles in renowned multinational corporations such as Esprit, kate spade new york, and Baozun eCommerce Inc. Before joining Cooperative Activity, where she currently leads the company's strategy for brands and growth, Liu worked as a brand marketing consultant at CL&, Ltd. She is widely recognized as an expert in eCommerce, digital innovation, and consumer behavior, and has a keen eye for spotting new opportunities in emerging markets. With a passion for storytelling and a deep understanding of global trends, Liu has helped fuel the growth of some of the world's most iconic brands.