Phil Lardner is a seasoned global CPG expert in strategic positioning, ROI, and marketplace insights. He boasts an extensive background in analytics that encompasses the entire marketing spectrum, with a proven track record of team development and financial responsibility that has positioned him as a global leader in his field. Lardner is an innovator in CRM, digital, social and shopper ROI measurement, with a primary focus on creating business currency. He holds a Bachelor’s degree in Marketing from Marquette University and a Master’s degree in Management from National Louis University. Lardner's expertise and experience cut across different organizations, where he had held several leadership roles in strategic pricing/revenue management, analytic services, marketplace information and analytics. He has worked with The Clorox Company, Foresight ROI, Inc, The Kraft Heinz Company, ConAgra Foods, and McDonald’s Corporation.