EXIN(Examination Institute for Information Science)

Symbiosis Centre for Distance Learning

Savitribai Phule Pune University

Bangalore University

Experienced Product Manager, Project Manager and Digital Marketing Evangelist, Visionary Entrepreneur and Strategist

West Bengal, India

Lexplosion Solutions

Head - Product Development,IT

Spearheading the creation,development,implementation and operations of the Online Megastore - <a href="http://123stores.com/">http://123stores.com/</a> as a whole.Instrumental in ensuring high relevant traffic,healthy industry standard conversion rates and delivering a great user experience in accordance with excellent uptime of the website.Key Responsibility Areas:•Product Management – Define and communicate product road map to continually improve the user experience based on ongoing customer research,feedback and performance.Develop detailed product requirements and launch plans.Set product priorities,drive shared vision across functional groups and work across teams to deliver these products and services successfully.Looking for new technologies and user features to be implemented on the website.Ensuring proper updation of pricing, inventory and cataloging.•Project Management – Define project scope,tasks,deliverables,dependencies,resources and timeline.Managing internal and external stakeholders and resources.Ensuring team members understand deliverables and have task lists.Making sure projects stay within timetables and budgets.Ensuring documentations and reports are complete,up-to-date and archived appropriately.•Digital Marketing – Conceptualize and manage all digital/online marketing campaigns including Search Engine Marketing(SEM),Search Engine Optimization(SEO),Display Advertising,Social Media Promotions,Affiliate Marketing,Email Marketing,Reward Programme,Retargeting and Remarketing campaigns.Key Achievements across the KRA’s:•Successful in architecting and managing integration of latest and emerging value added features like Amazon Payment Services,Quick and Intelligent Site Search,Automated Review,Combined Cart & Checkout and etc.for the Ecommerce store -123stores.com.•Successfully managed Server Migration and Magento Version Upgrade for the Online Megastore - 123stores.com.•Work Process Improvement through automation and integration of the online store with in house ERP.

123Stores Inc.

Spearheaded company’s Offshore Development Centre in Kolkata for execution and delivery of Ecommerce ProjectsKey Responsibility Areas:•	Project Management – End to End Project Management of Ecommerce projects from project inception till delivery and post delivery support services/maintenance. Overseeing the execution and delivery of projects and campaigns, ensuring projects are delivered on time, on target and on budget through effective planning, budgeting, scheduling, logistics and implementation. Determine and identify best strategy, service providers,vendors, resources and processes to streamline execution and improve accuracy.•	Product Management & Digital Marketing – Managing development of company’s brand and software products,spreading awareness on the Web devising latest Digital Marketing trends and practices with the goal of online recognition and presence as well as profit improvement through protection of how customers, partners and affiliates portray the brand. Execute acquisition programs to recruit quality customers via mobile, display, affiliate and social programs. Direct the company’s online customer acquisition programs to recruit quality customers for products and services Key Achievements across the KRA’s:•	Successfully delivered simple to complex projects over a tenure of almost 4 years (average timeline of each project being 6 months to 1 year) •	Introduction and Implementation of RACE(Reach Act Convert Engage) Framework and SOSTAC(Situation Objectives Strategy Tactics Action Control) Model for company’s Digital Marketing Strategy

The Plum Tree Group Inc.(A US-based Multi National Digital Agency)

Ecommerce Project Manager

Handled both Domestic & International Business Development for IT & IT Enabled ServicesKey Responsibility Areas:•	Pre-Sales•	Sales•	Digital Marketing(SEO, SEM, PPC, Email Marketing, Social Media Marketing)•	Business Analysis •	Online Bidding•	Responses to Tender/RFP , Proposal & Contract Development •	Project Management•	Account Management •	Team Management•	Service Management•	Helpdesk ManagementKey Achievements across the KRA’s:•	Successfully lead a team to achieve quarterly target of US $ 30,000 •	Managed to introduce to the company SaaS paradigm and T&M model as a standard Deployment Methodology and Cost Estimation model respectively•	Managed to introduce to the company ITIL Framework as a standard set of practice for Service Delivery and Management•	Proposals, Responses drafted against Tenders/RFP’s  had helped the company to fetch business worth US $ 100,000 (Data Provided for November 2009 – December 2010 tenure)•	Direct involvement in acquiring and managing accounts like: <a href="http://Tendertimes.com">Tendertimes.com</a>, SMS Xprez, Southstate Business School, Careervarsity, NK Realtors, Hylunia Skin Care

Axsys Technologies Ltd.(A CMMi Level 3 Certified Company)

Business Development Manager

Handled both Domestic & International Business Development for Patent iNSIGHT Pro™, a comprehensive Patent Analysis SoftwareKey Responsibility Areas:•	Pre-Sales•	Sales•	Digital Marketing (SEO, SEM, PPC, Email Marketing, Social Media Marketing)•	Product Management•	Account Management

Sohom Roy