Yuval Friedman is a seasoned communications expert who helps brands connect with their online audiences through insightful and creative content. With over seven years of experience in both agency and client-side environments, he has developed expertise in integrated digital marketing, including SEM, social media, and email channels.

Friedman is a writer at heart and has an eye for design and branding, making him a highly effective project manager who can both support and direct graphic designers, developers, and marketers. He has a passion for ideation, content/campaign strategy, art direction, and content development. He connects the dots, distills meaning, and synthesizes information across client and project teams.

Aside from his professional experience, Friedman has also worn various hats as the co-founder of Legendary Media and The Founders, a former officer in the Israeli Defense Forces, and a guest lecturer at Tel Aviv University. He is also well-versed in social media strategy, creative conceptualization, brand awareness, visual/verbal identity, art direction, communication strategy, messaging hierarchies, digital audits, strategic direction, editorial calendars, creative briefs, content management, content production, copywriting, and insurance sales.