Reuben Hendell is a seasoned executive with a wealth of experience in growth and leadership strategy, M&A, and operational support. He has an impressive career history spanning various leadership roles in Fortune 1000 companies and digital transformation projects. Reuben's expertise is mainly in the mid-market, high-growth space, where he advises company leadership and private equity sponsors on growth strategy, value building, and operations. Reuben rose to become a Partner and CEO at Blue AcorniCi, a digital commerce platform that empowered brands and retailers to boost their digital commerce customer experience, operations, and revenue.

Prior to that, Reuben served as the Chief Strategy Officer and CEO of eBay Enterprise, a post he assumed following his previous success as the CEO of MRM Worldwide. Reuben's experience makes him one of the top minds in driving and executing complex digital transformation projects, thanks to his time as an Executive Vice President at Digitas. Reuben is a board member of Riordan, Lewis & Haden Equity Partners, and former Managing Director at Madison Alley Global Ventures.