Florin Rotar is a business and technology leader with a passion for innovation and digital ethics. He has contributed as a published co-author to the book "We the People: Human Purpose in a Digital Age: A Guide to Digital Ethics for Individuals, Organizations and Robots of All Kinds" and owns and executes the strategy for Avanade's and Accenture Microsoft Business Units' digital workplace. With a Master of Science in Telecommunications Engineering, Rotar has gained vast experience in digital platforms, services, offerings, and solutions as SVP Digital Platforms, Services & Offerings, Global Digital Lead, and Chief Technology Innovation Officer at Avanade. He previously worked as a Principal Consultant at Avanade UK and Senior Consultant at Andersen Consulting. With an aim of leading the WX (Workplace Experience) market, Rotar seeks to redefine and impact business performance by enabling employees to do their jobs today and redesign their jobs of tomorrow.