Jennifer Kelly is a dynamic marketing and strategy leader with a wealth of experience across a diverse range of product categories and channels. Her expertise spans all phases of traditional and non-traditional market research techniques, trend analysis, and market evaluation across both domestic and international markets, including China, Japan, Korea, the UK, Germany, France, Russia, Mexico, and Brazil. Specializing in brand equity assessment and positioning, insight-driven innovation, opportunity identification, and talent development, Jennifer is known for her ability to develop strong partnerships between business functions and agency partners while applying her strategic and creative problem-solving skills to every project. Her impressive track record includes positions as the Vice President of Strategic Insights & Analytics NAM at Bacardi, Executive Director of Global Consumer Insights at Estee Lauder, Senior Partner & Group Insights Director at Mediacom, Associate Director of Neutrogena Cosmetics & CPC Skincare Division at Johnson & Johnson, Director at Coach Inc & Avon Products, Inc, and Manager at Interbrand, Inc & National Analysts, Inc. Jennifer's educational background includes an MBA in Business from Fordham University, a Masters in Cosmetics and Fragrance Marketing from the Fashion Institute of Technology, and a BA in Business Administration from Simmons University, making her a triple-threat in the business world!