Ozge Unsal

California State University - East Bay

Northwest Missouri State University

Product Design Manager & Mentor  -  Ex-Meta, Yelp, Expedia

San Francisco, California, United States

- Work very closely with directors of engineering, product and marketing to build usable and scalable experiences that help small creators grow and support and empower them to make better decisions

-  Provide mentorship, coaching, and guidance to the team. Develop and manage individual and team goals, evaluate performance, and provide feedback. Foster a collaborative and inclusive team culture that encourages creativity and innovation.

-  Help six different product teams (Creator Home, VOD/Clips, Analytics, Attract & Achievements) define design strategy in quarterly and yearly roadmaps while overseeing three senior designers

-  Collaborate with Central User Research identifying user problems as well as market opportunities to improve and innovate.

-  Work closely with other product teams to create single workflow patterns to align features on all creator facing surfaces as one seamless user experience including mobile, desktop and Twitch app.

-  Improve coordination and communication with engineering on a regular basis to ensure our cross-functional teams are aligned on the design and execution.
            

    
    

    
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Twitch

Sr. Design Manager

Leading design for Motivation Experience team to support early stage streamers’ growth by providing educational resources, curated insights, tools and features to help them gain confidence as entertainers and grow their audience, to inspire them in their content creation journey, and to achieve their idea of success.

-  Designed Creator Home Framework, a tool that was designed to help creators grow by providing guidance and recommendations on the most relevant and impactful actions and insights to Creators at any given time based on what we know about them, where they’re at on their journey and how they’re progressing. In 2022, we released it to 50% of the population first as an experiment, to measure Creator Home’s impact. The results showed a significantly higher interaction rate (20% vs 32%), as well as a significant positive increase in the number of successful streams over a two-week period (1.821 vs 2.452).
- Creator Home  as of 2023 is the biggest initiative of Creator Growth org and is fully available for Pre-Affiliates and Affiliates.

-  Wrote Design Guidelines and Tenets for internal teams as well as design org to provide guidance for how to build into the framework.

Other products I led were Analytics, Achievements and Creator Dashboard navigation.
            

    
    

    
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Design Lead

One of the four designers designing tools and experiences for Twitch Creators.

Currently working on:
-  Building the Twitch Studio design framework and defining overall long term goals for streamers
-  Designing new dashboard tools, analytics tools, components and toolkits that are scalable across all platforms as well as internal teams
-  Being a part of product strategy discussion to define user problems, business problems, and solutions
-  Working on advanced tools for power users helping them grow and achieve their goals as pro streamers

Worked on:
-  Worked on a brand new dashboard Twitch Studio initiative from beginning to end - launched on 10/07
-  Wrote component documentations, designed a styleguide and built Twitch Studio Home from scratch with a talented team of engineers and PMs after many UXR sessions and iterations working around technical constraints
-  Designed an activity feed widget for both mobile and web
-  Designed and coded (HTML, CSS) the very first product email template,  and create a styleguide for other teams, standardized it across all product org

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Sr. Product Designer

- Sketch, ideate and generate (SIG) new concepts and turn them into something useful
-  Execute high level design decisions and break them into several test plans
-  Partner with a content strategist, engineers and a PM on a daily basis to oversee the user experience of a product from conception until launch (and then some)
-  Partner with user researches and data analysts every other month to analyze core metrics and how we can improve user experience
-  Design scalable products; always conside future iterations based on key success metrics and consider how it would effect not only the Growth team but other teams as well within the Facebook ecosystem
-  Work and collaborate with other designers overseas
-  Design within the Facebook Design Systems and Guidelines
-  Fully understand what people value and care about in emerging markets and the challenges and difficulties that come with it
-  Get to mentor junior designers and contribute to their growth as designers and communicators
            

    
    

    
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Facebook

- Designed with the intent to achieve user goals and solve specific design problems by incorporating usability and research findings into the product design
-  Led a team of 2 talented designers who focus on areas such as UI, product design, illustration and animation.
-  Worked on defining and refining the design process within the Yelp design team
-  Put together a style guide to maintain our visual language throughout the interface

Yelp

I worked with the front and backend developers in an agile environment building the new responsive Hotwire website in the AngularJS/Bootstrap framework. I built the initial prototypes in Bootstrap. After that, I created the global style sheet with LESS/CSS. As the last and final step, I'm continuing helping the Web team with the overall styling of the site with Bootstrap Magic, CSS3 and the SketchApp.

Apart from the Angular project, I worked on several product components on Optimizely tool and big production stories to make the Hotwire experience easy and modern.

I'm also currently leading the Style Guide Project as a Product owner where I collaborate with other designers and stakeholders to create a global style for a consistent look within all platforms including Web, mWeb, Android and iOS.

Award:
I earned the Stellar Award given by my colleagues for my work on the Angular/Bootstrap site.

Jake Hadary:
- Since starting on the web team, Ozge has consistently taken on work outside of her defined role. We would not have been able to get the Angular site into Beta release without her efforts. Every team retro, there is a line item thanking Ozge for her work. This nomination is just to make sure the appreciation goes on her permanent record.”


What have I learned:
-  Agile work environment
-  Usability Testing
-  AngularJS
-  Optimizely tool
-  Trello CMS
-  Webstorm IDE

Key product components I worked on from Production:
-  Fare finder
-  Results
-  Map interactions


MOBILE
Android Team
Within 4 months of my hire, I have taken a new exciting role on Android team as a Sr. UX designer focusing on the overall visuals of the app.
            

    
    

    
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Expedia Group

Sr. UX Designer (Web & Mobile)

VerticalResponse Inc. (VR) provides a full suite of self-service marketing solutions for small businesses. In my role as a web and graphic designer, I work with both the internal marketing teams, as well as our SMB clients, to conceptualize ideas, create digital interfaces, and design and execute artwork under tight deadlines.

Specifically:

- Work collaboratively with the creative team to design, and execute approved artwork for all VR collateral, emails, presentations and other corporate and sales marketing material
- Design the user experience and GUI for several web-based and mobile consumer-facing tools
- Design and develop microsites, landing pages, email newsletters, and affiliate websites using a combination of HTML/CSS, JavaScript, and Verb
- Conduct regular updates, and maintain several of the VR website landing pages in Drupal and the VR blog on Wordpress
            

    
    

    
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VerticalResponse

Designer/Developer

Lawrence Bender Co. is a film production company owned by Lawrence Bender and Quentin Tarantino. In my role as the product intern, I worked closely with the producers to read incoming scripts and do script coverage.

Lawrence Bender Productions

Production Intern

- Dying to Live" is a documentary film shot and directed by Ben Mittleman. I worked as a direct marketing assistant to the filmmaker Patricia Foulkrod, and my responsibilities included:

- Design, develop and maintain the movie’s website
- Design promotional marketing collateral such as posters, flyers, stickers and postcards
- Planning, coordinating and organizing several PR and launch events for the movie, including the premiere

Ozge Gascho

Ozge Gascho