San Jose State University

Customer Marketing  -  Voice of the Customer Programs  -  Human Capital Management

Degreed

Senior Customer Marketing Manager - Advocacy

*Randstad RiseSmart is a leading provider of HR solutions (SaaS platform+services) with a specialization in career mobility, coaching, and outplacement offerings.

Promoted from individual contributor role to Sr. Manager to continue growing critical, global customer marketing and strategic advocacy programs and manage Business Development Representatives (BDR), lead qualification, and SMB e-commerce-hybrid offering.

• Amplified client voices both internally and externally by creating the first branded case studies/success 
  stories, customer & participant testimonials/videos, quotes, and Google reviews.
• Collaborating with Sales and Customer Success, managed customer reference process - matching appropriate customer advocates to address prospect questions and provide customer proof of the value and impact of Randstad RiseSmart solutions. 
• Designed, launched, and administered annual customer satisfaction surveys on Qualtrics platform, returning a NPS of 86.
• Launched and coordinated a customer-facing Peer Group Coaching program to engage customers and 
  prospects via a complimentary recurring series that highlighted RiseSmart’s core strength in coaching 
  and worked to further deepen the relationship and trust in the company. 
• Worked to continually improve the customer experience by coordinating and overseeing a Win\Loss 
  review program to determine the reasons behind the successes and failures of sales opportunities. 
• Contributed almost $500K in annual revenue managing two Sales Development Representatives (SDR) 
  to support lead qualification, appointment setting, sales line, and website chat and also managing the 
  small & medium-sized business e-commerce offerings. 
• Executed ad hoc projects such as global talent mobility focus groups and buyer persona interviews.

Randstad RiseSmart

Senior Customer Marketing Manager

Promoted to establish critical, global customer marketing programs and initiatives, including the development of customer advocacy and Voice of the Customer (VoC) programs.

• Collaborate with Sales Customer Success, and customers to manage customer reference process - matching and tracking appropriate customer advocates to address prospect questions and provide customer proof of the value and impact of Randstad RiseSmart solutions.
• Amplified client voices both internally and externally by creating the first branded case studies/success 
 stories, customer & participant testimonials/videos, quotes, and Google reviews.
• Conceptualized and executed in-person VoC events throughout North America, designed to connect 
  current and potential customers with each other and deepen relationships with RiseSmart sales 
  executives and customer success representatives.

Customer Marketing Manager

Partnering with our executive team, I managed the end-to-end talent acquisition function for a late stage, VC funded start-up in the HCM industry resulting in a $100 million acquisition by Randstad.

  As a charismatic RiseSmart ambassador, I evangelized the RiseSmart story and solution to professionals 
  throughout the HCM industry and beyond. Researched, networked, sourced, screened, identified and 
  closed candidates at all levels for roles within Sales, Account Management, Administration, Product 
  Management, Operations, Accounting & Finance, HR, Program Management and Software 
  Development.

  Developed and managed every aspect of high touch and personalized candidate experience from initial 
  contact through onboarding.

  Design, roll out, promotion, and support of employee referral and social recruiting programs.

Talent Acquisition Manager

Engaged on searches and projects for technology clients throughout the country.

  Project: SVTC April 2012 - September 2012 - Corporate recruiter for a semiconductor services company.  
  Recruiting employees at all levels in Engineering, Operations, Program Management, Human 
  Resources, Accounting, R&D...

  Project: ANPC October 2011 - April 2012 - In preparation for winning a major contract, managed end- 
  to-end recruiting function for a small, private avionics company working both on site and remotely.

Vortex Search

Principal Recruiter

Engage on VP, Director, Manager and individual contributor level searches within technology, consumer electronics, alternative payments, internet security, consumer packaged goods and digital 
marketing industries.

  Notable clients:  Barnes & Noble Digital Products Group (The Nook eReader Group), ACCO Brands, 
  Allopass USA, Dasient, Satmetrix.  

  Notable industries:  Consumer Electronics, Alternative Payments, Internet Security, Consumer Packaged 
  Goods

  Notable placements:  VP of Marketing, Director of UX and Visual Design, Director of Procurement, 
  Program Manager-Value Engineering, Sales Manager

Sheila Tobin