Claire Farrell is a data and analytics leader based in Chicago with over seven years of experience in digital marketing and media strategy working with Fortune 100 companies. She holds a BA in Government with a minor in Business Administration from The University of Texas at Austin and an MBA in Marketing and Strategic Leadership from Penn State University.

Throughout her career, Claire has excelled in building data-driven solutions by leveraging data across the entire marketing ecosystem. Her specialties include data strategy, digital media, digital transformation, voice of the customer, attitudinal measurement, social listening, measurement planning, new business development, media reporting, web analytics tools, and enablement (GTM, DTM), automation.

Claire has held numerous positions in the industry, including Associate Director of Operations at Digitas North America, Associate Director of Data & Analysis, Manager of Data & Analysis, and Senior Social Data Analyst at DigitasLBi. She has also worked as a Strategic Platform and Insights Analyst at Networked Insights and as a Social Media Research Analyst at NM Incite. Prior to this, she served as an APEX Consultant : M4 Research at Penn State University during her MBA and worked as a Graduate Assistant at Greater Philadelphia Innovation Cluster. She has also interned as an MBA Marketing Intern at PPG Industries.

Claire's data-driven solutions and extensive background in digital marketing and media strategy make her an expert in the field. Her ability to enable her customers to better achieve their business goals is highly sought after in the industry.