Frederico Carvalho is a highly experienced creative and internet marketing professional with expertise in Sales Funnel and Marketing Automation Strategy. With more than 13 years of experience, he specializes in helping businesses create efficient marketing automation processes that maximize the customer life cycle and reduce acquisition costs. Frederico has worked with some of the biggest brands in the Portuguese market, including L'Oréal Group, Microsoft, Nielsen, Rock in Rio, and Toyota Portugal, among others. He combines mentoring, methodology, metrics, and CRM to offer his clients the best possible services. Beyond his impressive professional journey, Frederico has also taught at various universities and authored a book and several papers about digital marketing and e-commerce.