Falko Mortiboys is a digital media specialist with over 15 years' experience in the digital industry. He has held several positions, including Director of Data Insights & CRM, Head of Analytics, and Head of Customer Relationship Management (CRM) at Manchester United, one of the most prominent football clubs worldwide. Mortiboys has also worked as a Senior Digital Media Analyst at Manchester United, Digital Insights Manager at BBC, and Industry Analyst at Futuresource Consulting. Mortiboys holds a Master's degree in Politics, Modern & Contemporary History, Regional Studies East Asia/China from Heidelberg University & Dresden University of Technology. He is a creative thinker, energetic person, confident and proactive, and a strong communicator. His expertise includes digital strategy, marketing, research, data & analytics and CRM. Mortiboys is commercially focused and results-driven, and globally minded.