Lori Witzel

Lori Witzel, a seasoned marketing professional with expertise in software and technology services organizations, has an impressive background in product marketing, social media marketing, content marketing, and event management. She has a proven track record of operational excellence in cost-effective marketing project execution, creating positive responses, and driving results that lead to success.

Lori has studied at Chapparal High School, Tappan Zee High School, Northern Arizona University, and St. Edward's University, where she earned her Master of Liberal Arts in Liberal Arts.

Her past experience includes Director of Product Marketing; Head of Predict Product Marketing at TIBCO, Principal at Witzel Marketing, Senior Product Marketing Manager - Customer Org at Kaseya, and Senior Product Marketing Manager at Spanning Cloud Apps. Additionally, Lori has served as Director of Demand Generation and Corporate Communications at Scalable Software, Director of Marketing at Seilevel, Senior Manager of Integrated Marketing Programs at Pervasive Software, Creative Services Manager at Harcourt Achieve, and Marketing Manager at Sheshunoff Information Services.

Lori's specialties include understanding what matters to prospects and customers, translating market research into winning in the marketplace, informing demand generation to grow revenue, powerhouse team creation and management, and results-focused writing and content creation.