Claudia Smithson

Claudia Smithson is a seasoned professional known for her work as the founder of Lola Leads BV, a provider of database marketing solutions on a global scale.

She has a strong educational background, having studied at various prestigious institutions including Theresia Lyceum, HU University of Applied Sciences Utrecht, and Universitat Autònoma de Barcelona where she focused on Publicity & Audiovisual Communication.

With a wealth of experience in the industry, Claudia has held key roles such as Country Manager Benelux & Nordics at XL Marketing Europe (now Zeta Interactive), Online Marketing Professional at R&D media, Projectmanager at TAPPS, Central Buyer at Baarsma Wine Group, Trainee at C+R (Currently Mr Cooper), and Hostess at Clear - M&C Saatchi.

In her role as the founder of Lola Leads, Claudia has spearheaded the development of proprietary web and mobile marketing platforms tailored for brand advertisers, advertising agencies, direct marketers, and publishing partners.

Her company offers a range of services including data acquisition through international websites, high-performance e-mail campaigns on a CPM, CPL, CPC, or CPA basis, and a publisher network with over 10,000 partners worldwide.

Claudia Smithson's expertise lies in delivering qualified leads and performance-based marketing solutions to a diverse clientele that includes small and medium-sized businesses as well as Fortune 500 companies.

She is recognized for her innovative approach and integrated services that span various industry verticals and geographies, making her a sought-after professional in the field of database marketing solutions.