Solar Fred, also known as Tor Valenza, is a seasoned professional in the clean energy industry who specializes in public relations, communications, brand, and marketing. With over 10 years of experience, Valenza has worked with a wide range of B2B and B2C clients, including tier one solar manufacturers, cleantech startups, and solar services providers. He is the founder and CMO of UnThink Solar, LLC and the former director of marketing and communications at SepiSolar, a solar design and engineering firm. Valenza is an expert in solar/storage/cleantech marketing, and he has been recognized as a Top Influencer for Solar on Twitter by both GlobalData and kWh Analytics.

Valenza's educational background includes studying film and marketing at Middlebury College and Seth Godin's altMBA program. He has also completed courses in residential solar PV design and solar PV marketing and economics at Solar Energy International and The Solar Living Institute, respectively.

Before joining the clean energy industry, Valenza worked as a WGA film and television writer, selling scripts to major studios like Warner Bros, Castle Rock, and Tri-Star. He also worked as a medical PR writer at Nautilus Publishing.

Valenza's expertise is in solar/storage/cleantech marketing, brand building, communications, and public relations. He is a skilled communicator and has a large social media following on Twitter, where he shares his thoughts on the solar industry and engages with industry peers.