Westmont College

Director, Enterprise Strategy

Santa Barbara, California, United States

EmployBridge

Director, Strategic Solutions

Managed Product operations for two product lines consisting of $100M in annual revenue and 100+ team membersProduced operational documentation including customer-facing roadmaps, delivery forecasts, opportunity assessments, and other artifactsExecuted all initiatives that had product line impact, from cultural initiatives to operational processes such as monthly business reviewsManaged customer engagements, specifically for high-touch or escalated clients. Created prep documentation, planned on- and off-site sessions, captured information and action items, and prepared follow up communications for both internal and external audiences.Acted as the liaison between R&D and Customer Success and Revenue teamsCreated communication plans and messaging for organizational changes, including personnel transitions, organizational re-structures, and other impactful or sensitive informationExtended corporate L&D programs to product teams, including developing product-specific onboarding and training materials

Procore Technologies

Sr. Program Manager

Serve as the primary link between Technology team and functional business areas, including senior leadership, to deliver customer-focused innovationsOwn the discovery, prioritization, design, and delivery of the technical solutions within a variety of software applicationsCreate and communicate solution roadmaps to executives and stakeholders in order to connect closely with the business and focus on work that provides the highest valueManage the prioritization framework for multiple groups with competing priorities in order to deliver outcomes centered around efficiencies and optimization, cost reduction, and revenue generationPossess a broad knowledge of technical and business resources and use them to effectively coordinate internal team members, external resources, and vendorsGroom requests, stories, and requirements in order to feed the SDLC process and prioritize the product backlogCoordinate development, engineering, and QA resources to ensure delivery excellence

Employbridge

Technical Project Manager

- Plan and execute internal and external marketing campaigns and projects; coordinate with copywriters, designers, vendors, and project stakeholders to implement campaigns from conception to finalization •	Build relationships with both internal and external parties to execute projects; communicate with collaborators to determine timeline, budget, and outcomes•	Ensure that marketing materials align with brand positioning; maintain integrity of brand voice and aesthetic; manage brand transitions to create stronger brand recognition and equity•	Manage and prioritize all incoming field and corporate marketing requests from 600+ locations•	Measure allocation of departmental time and resources; track output by brand, product, project category, and other variables; analyze data to guide future priorities•	Oversee launch of marketing materials; strategize and plan ways to most effectively communicate new materials and ensure adoption•	Track usage of marketing materials and analyze spend to determine appropriate budget allocation•	Lead team of internal copywriter and designers; supervised projects as well as professional development•	Manage print, collateral, and other vendors

Project Manager

- Managed corporate social media accounts, using metrics and analysis to increase Twitter followership by 68%, LinkedIn by 30%, and Facebook by 20% in 9 months• Implemented corporate hash tag to escalate organizational social engagement by 90%• Researched and developed content to attract online engagement, increasing LinkedIn engagement by 66% and Twitter by 52%• Evaluated metrics, reported on quarterly analytics, and recommended growth strategies based on research and best practices• Developed training materials and resources for internal colleagues in order to generate sales and recruiting leads.• Designed and executed new program to monitor local branch social media account performance, worked with branches to use social media for recruitment efforts and brand reputation• Managed corporate business blog, researched and wrote client-focused topics weekly, over a dozen articles ranking in the site’s top blogs in 9 months• Tracked blog engagement and analyzed content interaction, using metrics to strategize for future posts• Created and distributed monthly client newsletter• Wrote website copy for multiple brands, focusing on SEO to increase website traffic• Monitored site traffic and strategized changes to enhance search rankings• Created new review system to evaluate online company reputation for more than 300 locations, increased local reputation by 17% in 6 months• Evaluated quarter-over-quarter improvement and developed training and resources for local branches to improve critical rankings

Digital Media Specialist

- Pursued business leads and generated upwards of 105K in revenue in 12 months; increased annual revenue by 112%• Wrote content for website and assisted in redesign to increase traffic by 583% and maximize B2B sales• Wrote all blog posts as well as external articles for outside publications, such as HR Professional Magazine• Managed all social media outlets including Twitter, Facebook and LinkedIn; increased engagement by 252%• Managed client database and created engagement campaigns including online and print marketing materials including flyers, white papers, newsletters and email campaigns• Created and edited micro-video productions to increase online engagement (<a href="https://www.youtube.com/user/BonnieCoxPTI)%E2%80%A2">https://www.youtube.com/user/BonnieCoxPTI)•</a> Created written materials and presentations for long-term, ongoing programs at various client sites• Communicated with clients to coordinate and administer all training programs• Planned public training seminars and events, translating sales leads from seminars into potential clients• Coordinated monthly training webinars and generated 100+ attendees per webinar• Won acceptance to speak at over a dozen state HR conferences and other events• Coordinated and managed multiple in-house certification trainings programs for over 400 internal <a href="http://colleagueshttp://hrprofessionalsmagazine.com/train-your-managers/">colleagueshttp://hrprofessionalsmagazine.com/train-your-managers/</a>

Training Coordinator

- Provided market research and business intelligence on architecture/design/construction firms• Collaborated with staff to launch industry-wide survey for HOK regarding in-house engineering services• Used Survey Monkey and Excel to track and monitor survey responses• Oversaw participants completion of survey by offering reminders and assistance• Created meeting minutes• Assisted in preparation for meetings, workshops, and business trips• Standardized all formatting of office documents in Word

Communication Resources Northwest

Research/Administrative Assistant

- Managed communication between ministry leaders and team• Aided in event planning for ministries, including campus advertising• Coordinated schedules and meetings for a team of eight• Supervised and updated Wordpress blog• Created, maintained, and distributed meeting minutes

Communications Manager for Westmont Student Ministries

- Researched social issues and local stories relating to bicycle use• Wrote eleven articles for Bicycle Paper including four front page features• Edited internal and external articles for newspaper“A Different Kind of Economic Stimulus.” Bicycle Paper. July 2010: Page 1.http://assets.seattlepub.com:8020/SuperContainer/RawData/BicyclePaper/Issues/2010-07“Mike Schechter: Biking to Lose.” Bicycle Paper. August 2010: Page 1.http://assets.seattlepub.com:8020/SuperContainer/RawData/BicyclePaper/Issues/2010-08“The Cycling Healthcare Overhaul.” Bicycle Paper. September 2010: Page 1.http://assets.seattlepub.com:8020/SuperContainer/RawData/BicyclePaper/Issues/2010-09“Barriers for the Low Income Cyclist.” Bicycle Paper. March 2011: Page 1.http://assets.seattlepub.com:8020/SuperContainer/RawData/BicyclePaper/Issues/2011-03“Spoke and Food: An Evening of Dining and Bikes.” Bicycle Paper. June 2010: Page 3.http://assets.seattlepub.com:8020/SuperContainer/RawData/BicyclePaper/Issues/2010-06“A Successful May Campaign for Cycling.” Bicycle Paper. July 2010: Page 4.http://assets.seattlepub.com:8020/SuperContainer/RawData/BicyclePaper/Issues/2010-07

Seattle Publishing, Inc

Editorial Intern

- Managed Wordpress blog and social media outlets• Filmed and edited client promotional videos• Wrote front page article for organizational newsletter• Organized informational advocacy meetings for clients and guests about local legislation and policies affecting low-income and homeless <a href="http://residentshttp://www.stanthonysf.org/sites/default/files/Spirit10Spring.pdfhttp://www.stanthonysf.org/i-got-a-job-through-st-anthonys/">residentshttp://www.stanthonysf.org/sites/default/files/Spirit10Spring.pdfhttp://www.stanthonysf.org/i-got-a-job-through-st-anthonys/</a>

St. Anthony Foundation

Media/Communications and Advocacy Intern

- Edited individual student papers in a one-on-one tutorial setting• Advised students with various writing processes including thesis development, paragraph organization, and grammatical rules• Organized campus-wide writing workshops where tutors aided students with writing techniques

Clarissa Ersoz

Clarissa Ersoz