Krister Karjalainen is an accomplished, award-winning marketer with over 15 years of experience working for esteemed brands like Procter & Gamble, IKEA, Nokia, and Safilo Group (which includes luxury fashion houses like Gucci, Dior, and Jimmy Choo). He's recognized as a thought leader and change agent, helping brands navigate the evolving consumer landscape. Krister's leadership awards and recognitions include the Gold Power of You Award and Key Manager Award from P&G.

Krister boasts diverse knowledge and skill sets in global brand building, creative development, digital transformation, e-commerce, social media, CRM, performance marketing, and AI. He's a strategic thinker with an ideation-focused approach to marketing and is passionate about creating a superior consumer experience that aligns with business goals. Krister's work has been featured in media outlets like Wall Street Journal and AdAge.

Krister has held impressive leadership positions throughout his career, including serving as the Chief Marketing Officer and Group Executive Board Member at Oscar Properties, Global Marketing Director - Creative, Media, Digital, E-commerce at Safilo and a Jury President at IAB Mixx Awards. Krister also served in various advisory board positions, including Interactive at Berghs School of Communication, and Mobile Marketing Association's EMEA Board of Directors.

Other notable positions held by Krister include Head of Digital & Innovation, UK, Nordics, Global at Procter & Gamble, Digital Marketing Manager at IKEA Group, Nordic Digital Marketing Manager at Arla Foods, and Global Digital Marketing & Brand Lead at Nokia. Krister was also CEO at BBH at one point in his career.