Brad Baer is an accomplished architect, designer, and entrepreneur whose career spans over a decade of work in the fields of experience and master planning. As the Chief Strategy Officer at Bluecadet, an Emmy-winning experience design studio, Brad has collaborated with prestigious organizations like Harvard, Google, and the Smithsonian to create innovative ways of educating and engaging audiences of all ages. With a keen focus on the seamless integration of digital and physical experiences, Brad has become a thought leader in the industry, coining the term "Experiential Master Planning," which has been trademarked by Bluecadet.

Brad received his Bachelor of Architecture degree with distinction from Iowa State University and his Master of Architecture from Yale University. Brad has previously worked with firms like Pelli Clarke & Partners, KieranTimberlake Associates, and HNTB Sport. As an Adjunct Professor at Temple University, Brad created a new course on Design & Entrepreneurship. Brad has also served as a visiting critic at several universities and lectured at innovation and design conferences across the country.

Born and raised in Central Illinois, Brad has lived in several states and Rome, Italy, before settling down in Center City Philadelphia with his wife and sons. Brad is an active member of local boards, including the Friends of Chester Arthur Elementary, the Mann Center for Performing Arts, and the Leukemia & Lymphoma Society.