Darien Hickman is a market research and analytics professional with extensive experience in various industries. Armed with an M.S. from Wisconsin School of Business and a B.S.B.A. from West Virginia University, Darien has worked as the Director of Marketing Analytics at Endeavor Management, as well as the Founder and Principal at Deep Data Divers. Additionally, he has spearheaded projects as Customer Insights Manager at Direct Energy, Market Research Manager of Fast Lubes at Shell Oil Company, and Consumer Insights Manager of North American Lubricants at the same company. He is proficient in data mining, sales forecasting, market mix modelling, questionnaire design, response analysis, and consumer segmentation, among others. His background has allowed him to translate research findings into actionable insights for senior management, internal clients, and external business partners, leading to improved business performance.