Johanne Larouche is a highly accomplished business executive, entrepreneur, and community leader with years of experience in the fields of marketing, business development, and social advocacy. She holds a Bachelor of Arts in Psychology and Business from Concordia University and a Master of Business Administration from McGill University, where she specialized in management and entrepreneurship.

Johanne's career highlights include serving as the co-founder and president of Soft10 Inc., a successful software development company, and as the executive director of the Community Foundation of Mississauga, where she worked to promote philanthropic giving and social change in her local community. She has also held various leadership positions in organizations such as Generation5 and YBC Yes Toronto Business Center, where she oversaw small business development and provided strategic direction for high-growth enterprises.

Johanne is widely recognized for her expertise in marketing, business strategy, and social innovation, and is a sought-after speaker and mentor in various academic and professional circles. She is passionate about supporting emerging business leaders and social entrepreneurs and has served as the founding executive director of YES Montreal Employment and Entrepreneurship Center, a non-profit organization that provides resources and training to aspiring entrepreneurs.