Luigi Zanolio

Luigi Zanolio is a seasoned marketing and advertising professional with more than two decades of experience in the industry. He is the founder and creative director of Alternative Group, a boutique agency in Bologna that specializes in delivering strategic, flexible, and integrated communication services to clients of all sizes, from startups to global enterprises.

Zanolio began his career as a Producer and Movie Director at Università degli studi di Bologna before moving on to launch his own agency, Luis.it, in 2001. There, he offered innovative strategic and creative direction services that were previously unheard of in the industry. Over the years, Zanolio has worked with a wide variety of creative and strategic professionals in almost every discipline, enabling him to gain vast experience and unique insights into the industry.

Zanolio is a graduate of Università di Bologna, where he studied Scuola di Ingegneria e Architettura, and Università degli Studi di Modena e Reggio Emilia, where he studied Ingegneria gestionale, Ingegneria gestionale/Gestione industriale. In addition to his work at Alternative Group, he has served as a co-founder and counselor at Réseau Entreprendre Italia and an associate founder at Mat Mau srl. He has also been a partner at L7 Advertising and a partner commerciale at L7 Creative.