Ram Gorantla is a skilled IT professional with over 13 years of experience, specializing in digital marketing technologies, personalization, and optimization. He holds a Master's Degree in Computer Science from Osmania University and has worked with various multinational clients such as AT&T, Mastercard Inc., World Bank, Condé Nast Publications, McDonald's, and more.

Ram's expertise lies in Adobe Target, Adobe AEM/CQ5, Adobe I/O, CRX, DAM, Apache Sling, Apache Felix, J2EE, JSP, Servlets, REST, XML, AJAX, JSON, and server-side optimization. Additionally, he possesses hands-on experience in building A/B Tests, MVTs using Adobe Target, Adobe Analytics, and Adobe Audience Manager. He has integrated Adobe Target with other Adobe Marketing tools like AEM and Analytics, and has a solid understanding of Adobe Analytics segments, DMP, and Adobe DTM/Launch.

As a former Adobe Target SME at IBM, Ram Gorantla has the ability to run A/B tests from start to finish, including designing tests, communicating results, and providing guidance to non-technical stakeholders. He also has a solid understanding of web analytics and A4T (Analytics for Target). Throughout his career, he's demonstrated strong debugging skills within a browser environment and has used Chrome Extensions to analyze browser limitations, browser execution stack, and DOM models.

Moreover, Ram is a team mentor with the skill to train others and adopt to new technologies, making him a valuable asset to any organization.

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