Zoe Schwartz

Zoe Schwartz is a boutique fitness expert and a classically trained CPG marketing leader with a strong focus on building experiential brands that resonate with consumers.

She is currently the Head of Brand Marketing, Digital Products at EXOS, where she plays a key role in introducing the company's performance coaching services to a wider audience in innovative ways.

Zoe is also the founder of Fitness by Zoe, a successful online and in-person coaching business.

Her professional journey showcases her adaptability and success in both large corporations and startups, driven by her customer empathy and collaborative spirit.

Her educational background includes an MBA from Darden Business School, completion of the Business Training Program at The Tuck School of Business at Dartmouth, and a Bachelor of Arts in International Relations from Carleton College.

Zoe has held various impactful roles in organizations such as EXOS, SoulCycle Inc. (Equinox Group), Equinox, Tough Mudder Inc., and General Mills, where she displayed her marketing prowess and leadership skills.

Her diverse experience includes positions like Marketing Director, Digital Fitness Experiences, Head of Marketing - Precision Run, and Regional Marketing Director at Tough Mudder Inc.

Zoe's expertise in brand marketing, digital products, fitness coaching, and consumer engagement has been honed through her extensive career journey across different industries.