Tiberiu Scrieciu is a driven business professional with a passion for branding and creative execution. After completing his BBA at Schulich School of Business and studying business administration at Università Commerciale 'Luigi Bocconi,' he went on to hold prominent positions at various organizations. He co-founded Collide Hub and Cityfest Entertainment Inc, where he honed his skills in leadership and marketing before moving onto working as a consultant at The Intersector Project. He was also part of the leadership development program at TELUS, where he learned the essential skills he now uses as a Managing Partner at Uniion.

Tiberiu has been instrumental in projects with some of the most prestigious brands in Canada and the US, including Gett, Y-Combinator, and major non-profit organizations. His expertise in brand strategy and human-centered creative execution has helped companies redefine their positions in their respective markets. A strong believer in simplicity, fairness, and kindness, he believes in fostering productive collaborations and finding shared interests with good people.