Jennifer Bullock is a seasoned B2B Marketing and Sales Enablement Strategist with extensive experience in orchestrating effective marketing-to-sales liaisons to boost revenue generation. Armed with her strategic planning, KPI development, and program measurement skills, Jennifer focuses on educating, advising, and leading both buyers and sellers along the journey to desired states. Jennifer has served in varying capacities, including as the Research Director, Sales Enablement Strategies at Forrester, Global Director, Sales Enablement at SHE Software, Independent Consultant / Advisor at Self-Employed Sales Enablement Consulting, and Senior Director, Sales Enablement, Metrics at Houghton Mifflin Harcourt, among others. Jennifer is an entrepreneurial thinker who thrives in a dynamic business climate and enjoys challenging the status quo. Her specialties include customer segmentation, product marketing, business development, channel marketing, and knowledge management strategies. Jennifer studied for her Bachelor's degree at Northern Illinois University.