Higher School of Economics

Netology

Université de Tours

Business & Product strategy

SplitMetrics

Lead Product Manager

As a Product Manager at Splitmetrics, my focus is on building products that address our clients' needs in ads management automation. Specifically, I'm responsible for developing AI-powered bid optimization and campaigns management solutions to help our clients achieve their advertising objectives more efficiently. SplitMetrics is a leading company in the mobile advertising industry, and I'm proud to be a part of a team that's committed to delivering innovative solutions and share the highest level of expertise.

Product Manager

elama

Principal Product Manager

Project Manager (New Markets)

● Constant market research and product development for the legal market. Key products KPIs: ROI, ARPPU, CRR, LTV, CAC.
● Multifunctional and cross - country team leadership.
● Created a 360deg. marketing strategy to stand out in a busy market of legal consulting.
● Led the company’s corporate website development and launch, listed in aWWWards.
● Joined the team at an early stage to lead the creation of the company’s key market advantage - a proper CMS for legal services. Acted as a bridge between stakeholders and the dev team.

Legalight.ru

Associate Product Director

● Build a complex mobile product from scratch to a fully operational SAAS-solution in 1 year.
● Led a full-stack team of 10 people in agile mode and in a distance.
● Adapted Scrum methodology for the team needs and put in practice into Jira.
● Conducted a thorough cusdev and audience profiling to fit the market needs.
● Product was selected as a promising start-up within one of the largest Russian incubators and gained several rounds of investments from Angels and equity funds.

App4brand

Head of Product

● Successfully started up a digital & new media company that won Best Interactive Company Award in 2012, 2013 in Russia. 
● Built a successful business model of digital business with turnover over 2 mln USD/yearly. 
● Developed and implemented a complex interactive projects production cycle beating harsh deadlines of the events market. 
● Created stunning promotional solutions for major international brands: Audi, BMW, Yota, Marlboro, Sberbank, Samsung, Google, AirFrance, Heineken, ClubMed, Peugeot (over 200 projects).

Interactive Lab

Co-Founder & Managing Partner

● Significant project management enhancements within the IT Department of 120 people.
● IT Project management methodologies and budgeting implementation. 
● IT projects delays reduced up to 33%.
● Led over 15 corporate IT projects as a project manager.

RUSSOUTDOOR

Head of Project Office

News Outdoor Russia

Business Development Manager

Anastasia Borisova