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Роксана Лукашик
Head of marketing – Albato
Professional Background
Роксана Лукашик is an accomplished marketing professional with extensive experience across diverse sectors, particularly in digital marketing, public relations, and strategic communications. Currently, she holds the position of Head of Marketing at Albato, where she leads the marketing department and drives strategic initiatives that enhance the brand's visibility and market presence. With a proven track record in developing innovative marketing solutions and campaigns, Роксана is known for her analytical approach combined with a creative flair.
Prior to her current role at Albato, Роксана held essential positions that contributed to her growth as a marketing expert. She worked as a Marketing Specialist at RealWeb Digital Agency, where she honed her skills in digital marketing strategies, media planning, and analytics. Her keen insights into consumer behavior and market trends enabled her to contribute significantly to the agency's performance.
She also served as the Marketing and PR Manager at Roden-Media, where she oversaw public relations initiatives and marketing communications. During her time at Sostav.ru as Communications Manager, she played a vital role in enhancing the company's communication strategies, fostering meaningful engagement with audiences, and developing compelling content.
Earlier in her career, Роксана was a Content Manager at Dealy, where she demonstrated her ability to create and manage high-quality content that resonates with target demographics. Additionally, her experience as a PR and Event Marketing Specialist at Moscow State University of Economics, Statistics, and Informatics (MESI) helped her build a robust foundation in public relations and event planning, crucial for her future roles.
Education and Achievements
Роксана's educational background is equally impressive. She earned her Bachelor's degree in Marketing with Honors from the Moscow State University of Economics, Statistics, and Informatics (MESI), where she graduated with an exceptional GPA of 4.9. Her academic excellence reflects her dedication to her field and her capability to excel in challenging environments.
The knowledge and expertise acquired during her studies have been pivotal in her professional journey, equipping her with the necessary skills to navigate the complexities of modern marketing landscapes. She excels in utilizing data-driven insights to craft campaigns that not only meet but exceed client expectations.
Notable Achievements
Throughout her career, Роксана has achieved several notable milestones. As Head of Marketing at Albato, she has led successful marketing initiatives that have significantly increased brand awareness and customer engagement. Her strategic vision and leadership have resulted in measurable growth for the company, showcasing her ability to align marketing strategies with business objectives.
At RealWeb Digital Agency, her efforts contributed to the successful launch of multiple digital campaigns that garnered favorable responses from the industry. Роксана's ability to analyze market trends and consumer behavior has consistently enabled her to create impactful marketing strategies that resonate within the competitive landscape.
Her experience managing communications at Sostav.ru has been instrumental in shaping her overall marketing acumen, helping her develop a keen sense of how to navigate media relations effectively. Each of her roles has provided her with unique insights and experiences that have shaped her into a well-rounded marketing leader.
Tags
Marketing, Public Relations, Digital Marketing, Strategic Communication, Brand Awareness, Content Management, Event Marketing, Media Planning, Consumer Behavior, Moscow State University, Marketing Strategies, Marketing Leadership, Marketing Campaigns, Digital Strategies, Market Trends
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