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Олеся Карпачева-Серая
Marketing Director / Chief Marketing Officer
Олеся Карпачева-Серая is a skilled marketing professional with a strong background in branding, boasting over 15 years of experience in the Jewelry and FMCG industries. Her interests lie in strategy, business models, creative ideas, trends, and futurology. She brings to the table a curious and creative mindset, coupled with a keen eye for design and a solid grasp of commercial operations and project management. With a natural inclination towards initiative, Олеся excels in understanding people and consumer behaviors, swiftly pinpointing insights and growth opportunities. She is adept at fostering a positive and innovative organizational culture, driving impact on people and the overall work environment. Олеся's expertise extends to team building, effective marketing management, goal measurement, vision execution, and navigating ambiguity, prioritizing results and strategic adaptability.