Jeff Morris Jr.Greater Los Angeles Area, United States
Bio
Jeff Morris is the founder of Chapter One Ventures. He was previously the VP of Product, Revenue at Tinder. In the role, he led the revenue team to the #1 top grossing app in the App Store and directs one of the top grossing products in mobile history. As a product leader, Jeff is passionate about building high performing teams and creating profitable products. He is known as being one of the most passionate product minds in the subscription space. At Tinder, Jeff built the revenue team and led the creation of multiple blockbuster hits including Tinder Gold and Boost. These products broke industry records and helped increase the Match Group market cap by $10B+. Jeff is an active angel investor through his fund Chapter One and has invested in companies including Lyft, Lambda School, Superhuman, Roman, Cameo, Branch Metrics, and mParticle. Jeff is a frequent speaker on monetization, product, and growth.
Social
Experience
Founder & Managing Partner
Chapter One
2017 - Current
Founded early stage seed fund backed by Sequoia, Marc Andreesen, Kleiner Perkins and 90+ other LPs. Investing in marketplaces, subscription businesses, and the future of employment & work. Lyft, Ro, Dapper Labs (NBA Top Shot), Pipe, Cameo, Superhuman, Roam Research, Sunday, Misfits Market, Mercury, Branch Metrics.
Board Member
Spline
2017 - Current
Director of Product, Growth
Lambda School
2019 - 2020
Building the American Dream as a service. A Computer Science school that costs $0 until you're hired.
VP of Product, Revenue
Tinder
Aug 2015 - Sep 2019
Led Tinder Revenue products. Became #1 top grossing revenue app in the world. Most proud that I helped build an A+ team: recruited & managed our Head of Pricing, managed Head of Advertising, and managed our Associate PM who earned a promotion within 9 months. Highlights: - When asked to lead the revenue team with our Engineering Manager in July 2016, we were the #17 ranked app in the world. Within a year, Tinder became #1 top grossing app in the world. - Market cap of MTCH has increased by $10b+ since the release of Tinder Gold. - Built Tinder Gold, a brand new subscription tier for Tinder - now live for the entire world. Developed idea from start to finish & became the #1 top grossing app in the world after release. - Started the first growth team at Tinder with Alex Ross (EM). PM for "Recommend To A Friend" growth/engagement product. - Built Top Picks, our newest Tinder Gold subscription product released in Q2 2018. Developed the initial concept & mentored lead PM throughout the development cycle. - PM for Likes You: blockbuster revenue feature that launched Tinder Gold. - PM for Tinder Boost: our 2nd ALC revenue product. - PM for Super Like (a la carte): expansion of Super Like consumables to the entire user base. - PM for Tinder Discounting, our first discounting lifecycle product, released in August 2016. Director of CRM and Engagement (Aug 2015 - Aug 2016) - Led team focused on retention/growth: focused on integration of marketing automation platform for push, email, and in-app messages. - Developed and implemented retention strategy for global user base, with a focus on onboarding, D7 retention, D28 retention, and winback campaigns.
Product Advisor
Product Teams
Apr 2014 - Jul 2015
Spent a year working with a select group of clients and building my own products. My three personal projects all finished #1 on Product Hunt & I was a finalist for Product Hunt "Maker of the Year" in 2015. 1. Stride: Interim VP of Product & front-end developer at SaaS startup that helps companies track technical debt and code quality. 2. Monkey Inferno: Product Manager at Monkey Inferno, a software studio led by Michael Birch (founder of Bebo) 3. Traction Lab: Growth Engineer at Y-Combinator company (S14).
Growth Lead
Zaarly, Inc
Mar 2011 - Mar 2014
Joined Zaarly 2 weeks after the company started as a member of the founding team. - Drive A/B testing programs for new ad products and channels to maximize acquisition efforts and return. - Partner with product team to identify product features that improve customer acquisition and retention. - Source, evaluate, and test new user acquisition channels. - Manage and optimize marketing campaigns, focusing on revenue generation and user sign-ups via AdWords and Facebook. - Manage day-to-day campaign operations with 3rd party ad networks including AdRoll and Facebook. Growth (Mar 2011 - Mar 2013) - With our engineering team, designed new payments flow for Zaarly Anywhere that incentivized customers to pay on our platform instead of using cash. - Launched the Zaarly Anywhere affiliate marketing program in partnership with Los Angeles Times, Everyday Health, The Fancy, Cookstr and Remodelaholic, generating more than 5 million monthly page views and 25 million monthly advertising impressions.
Media & Technology
FTI Consulting
Aug 2010 - Mar 2011
- Client is a publicly traded Silicon Valley technology firm developing an innovative revenue model for content distribution and rights management. - Designed business model and product features for B2B and B2C marketplace that will radically change how content owners connect with buyers, advertisers, and consumers.
Digital Media & UTA Media Fund
United Talent Agency
2010 - 2010
- Evaluated startups for the UTA Media Fund, a venture fund at the agency. - Strategic planning and execution for brands in technology, entertainment, and new media. Clients included Electronic Arts, Machinima, Consumer Electronics Association, Capcom, and THQ. - UTA Online creates financial and creative opportunities for leading content creators on the internet. Our mission is to connect digital artists to established online portals, traditional film and television studios, financed production companies, advertising agencies, and consumer brands.
Marketing
Citizen Sports
May 2005 - Sep 2005
- Acquired by Yahoo. - Summer Role: Ran college marketing at online platform that built a Sports Stock Market where users could "buy" and sell" pro athletes for rewards. - Joined the company after Series A funding and developed strategy for adoption at universities.
Education
Menlo School
High School
UCLA Anderson School of Management
Master of Business Administration - MBA
University of Southern California
Producing for Film, Television, New Media - MFA
University of California, Los Angeles
Bachelor of Arts, English - BA