Wolfgang Würth

Wolfgang Würth is a dedicated professional who merges his enthusiasm for sports and personal challenges with his expertise in digital solutions and exceptional marketing communications at Freeletics.

With a background as the former head of PR for Mercedes-EQ and as a spokesperson & manager at Global Communications Mercedes-Benz Cars for the all-electric brand EQ, Wolfgang handled PR for various concept cars like Vision EQS and production cars like EQC, EQS, EQA, EQB, EQE, and more. He excelled in creating communication strategies, content, and media activation opportunities.

Wolfgang was instrumental in managing audio-visual content for all product and technology aspects at Mercedes-Benz cars. His experience also includes setting up Social Media PR & Influencer Relations for Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach, and smart, engaging with a global network of car enthusiasts and visual storytelling experts.

With a solid foundation in media and economics, Wolfgang concentrated on digital marketing communications at Mercedes-Benz, covering branding, websites, mobile platforms, social media, CRM, and more, achieving award-winning outcomes. He is recognized as the creator of Mercedes-Benz Social Publish and the host of memorable press events such as the #MBPolarSun road trip in 2015.

Wolfgang Würth is passionate about strong international brands, constantly seeking inspiration and innovation. He possesses a deep understanding of the marketing landscape, transitioning seamlessly from traditional print media to digital platforms and events, with a keen interest in user experience (UX) and design principles.

Wolfgang studied Economics at Stuttgart Media University and currently holds the position of Head of Consumer Marketing & Marketing Lead New Ventures at Freeletics, with a notable background as a Public Relations & Social Media Brand Consultant in his freelance career.