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Vladimír Korbel
Designer at Novartis
Professional Background
Vladimír Korbel is a highly accomplished and innovative leader with a specialized background in qualitative user research and design philosophy. With a career spanning over 15 years, Vlad has collaborated with both prominent multinational corporations and dynamic startups. Currently, he serves as a spearheading force in design thinking at Novartis, one of the world's leading pharmaceutical companies, where he has been cultivating a culture of empathy-driven innovation for nearly six years.
His role at Novartis has been marked by notable achievements, including the development of the SENSE/BRIDGE controlling center. This initiative is recognized as a benchmark of excellence within Novartis, serving as an inspiration for associates, external stakeholders, and the wider design community. The center introduces an innovative perspective by emphasizing compassion as a means to understanding the crucial aspects of human experience, thus acting as a guiding metaphor for the digital transformation within the pharmaceutical landscape.
Vlad's work is a reflection of his passion for finding the core problems and unmet needs, which encourages a thoughtful and methodical approach to the design process. He values the application of empathy, ethnography, and a beginner's mindset, ensuring that the solutions generated are both creative and effective. His commitment to impacting the lives of others through innovation places him at the forefront of his field.
Education and Achievements
Vladimír's educational background is robust, featuring a certificate in Innovation & Entrepreneurship from Stanford University, where he honed his skills in cutting-edge practices that foster entrepreneurial thinking and innovation. His academic journey also includes a Master of Science in Information Systems and Technology with a focus on entrepreneurship from the Prague University of Economics and Business.
In addition to his advanced degrees, Vlad has studied Visual Arts and Visual Communications Design at Sabanci University and earned a Bachelor's degree in Informatics from the University of Economics in Prague. This multifaceted education equips Vlad with a unique perspective that seamlessly blends technical aptitude with creative insight.
Throughout his career, he has taken on various roles, demonstrating his versatility and expertise in user experience, interaction design, and project management. At Novartis, he has also previously served as User Experience Design Services Delivery Manager and Interaction Designer, showcasing his ability to lead complex projects successfully. Vlad has also been instrumental in creating user-centric solutions at notable organizations such as LG Electronics, Ushakta Inc., and GE, where he advocated for a user-centered design approach in product development.
Global Experience
As a global citizen, Vladimír has enriched his professional and personal experiences by living and working in diverse cities including Prague, London, Istanbul, Quito, and Basel. His travels have further extended to short-term engagements in dynamic locations such as New York City, the Bay Area, Hyderabad, Mexico City, Shanghai, and Tokyo. This international exposure not only enhances his understanding of global markets and cultural nuances but also empowers him to approach challenges from multiple perspectives, which is crucial in a world that demands innovation and adaptability.
Vlad uses his global perspective to leverage insights that contribute to innovative solutions tailored to specific user needs, no matter where they are located. His cross-cultural expertise positions him as a thought leader within the design community, fostering collaboration and knowledge-sharing across borders. Overall, his professional journey is a tapestry woven from rich experiences and a relentless pursuit of excellence.
Recognized Contributor
Through his contributions, Vlad has positioned himself as a prominent figure in the design thinking and user experience domains. His former role as a founding member of the UXPA underscores his dedication to advancing the field of user experience design and his commitment to mentoring the next generation of designers in the industry. His tenure with multiple esteemed organizations—including DHL, ŠKODA AUTO, and ČEZ—illustrates his capability to adapt and thrive in various organizational contexts, further solidifying his role as an influential design professional.
In addition, Vlad has operated as an entrepreneur and owner of Korbel Media, Ltd., where he applied his comprehensive design skills to develop innovative solutions for various clients. This entrepreneurial spirit reflects his belief in the power of design and technology to transform businesses and enhance user interactions.
Conclusion
Vladimír Korbel exemplifies the synergy of creativity, technology, and user-centric design. His journey is a testament to his dedication and passion for innovation, as he embraces each challenge with a beginner's mindset and a commitment to discovering the right solutions. If you're looking to uncover the real problems within your organization and mobilize innovative strategies, connecting with Vlad will undoubtedly lead you in the right direction. His extensive experience and insights position him as a premier consultant ready to guide your next steps into successful user-centric innovation.
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