Virginie Mignot

Virginie Mignot is a skilled professional who excels in defining comprehensive 360º strategies for brands, leveraging market analysis, insightful differentiation, and strong brand equity. With a meticulous focus on clear and impactful service descriptions, she expertly crafts detailed communication plans encompassing both digital and traditional channels. Virginie's competencies span across various areas including strategic planning, project leadership through Agile methodologies, and a deep understanding of data science. Her strategic planning prowess starts with identifying the most relevant consumer groups to tailor client strategies effectively, culminating in the optimization of competitive advantages and the seamless implementation of communication strategies.Virginie's project management approach, guided by Agile methods, emphasizes the importance of idea generation and execution for project success. She is a result-oriented project lead who values input from all team members, displaying flexibility and adaptability when navigating new environments or information. Utilizing Kanban boards, stand-ups, retrospectives, and other Agile practices, she ensures alignment and efficiency within project teams. Virginia's passion for data science, coupled with her affinity for numbers, allows her to extract key insights and summarize crucial information swiftly to drive project objectives forward. Her educational background includes a Master's degree in International Trade and Finance from Lancaster University, as well as studies in Economics, Statistics, Sociology, and Mathematics at Université Paris Dauphine.