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Tom Broom
SVP, Co-Head of IMG Media, Asia Pacific at IMG
Professional Background
Tom Broom is an accomplished media marketeer with an extensive career in the sports and entertainment sectors, showcasing a rich tapestry of skills and experiences that traverse various facets of business development. As a dynamic leader, Tom has built a reputation as an expert in commercial strategy, media rights, and digital content strategy. His proficiency in overseeing media rights sales, coupled with his adept strategies in social media marketing, sponsorship activation, and account management, has made him a distinguished figure in the media landscape.
With a career spanning several influential roles at the renowned media company IMG, Tom has progressively climbed the ranks to assume pivotal positions that have shaped the direction of business operations across the Asia Pacific region. As the Senior Vice President and Co-Head of IMG Media, Tom's influence extends to managing innovative media solutions that bridge the gap between traditional sports and modern digital content consumption.
Education and Achievements
Tom's educational background laid a strong foundation for his career in media. He studied at Mayflower County High School, where he completed A Levels in Geography, Economics, and Sociology. His interests in these subjects propelled him to pursue a Bachelor of Arts degree in Economics at the prestigious University of Sheffield, where he graduated with a commendable 2:1. This academic experience honed Tom's analytical skills and economic acumen, further enhancing his capacity to make strategic decisions in media marketing and business development.
Throughout his career at IMG, Tom has made significant contributions to the evolution of media rights and digital media. His tenure includes titles such as Vice President of Business Development and Digital Media, where he played a crucial role in expanding IMG's influence in the ever-changing media landscape. Tom's commitment to operational excellence and innovation in media strategies has not only reinforced IMG's status as a leader in the industry but has also set benchmarks for aspiring media professionals.
Notable Achievements
Tom Broom's career highlights include numerous successful media rights negotiations and the development of cutting-edge digital content strategies that resonate with audiences worldwide. His specialist knowledge in commercial strategy has allowed him to secure lucrative sponsorships and partnerships that enhance brand visibility and objectives in the sports and entertainment sector.
As he currently serves as the Senior Vice President, Co-Head of IMG Media, Asia Pacific, Tom Broom continues to identify and pursue growth opportunities that help businesses leverage media rights and digital content offerings to maximize their audience engagement and revenue potential. His strategic insights have been instrumental in navigating the complexities of a rapidly evolving marketplace, ensuring that IMG remains at the forefront of industry developments. With his expertise, Tom not only contributes to IMG’s success but also inspires the next generation of media marketeers to strive for excellence and creativity in their careers.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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