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Rich Keller, The CATALYST (SCORE)
I Help Entrepreneurs, Business Leaders, and College/High School Trailblazers Develop Their Personal Brands In 'One Word' : Motivational Keynote Speaker, Podcast Host 🎙️ : 25+ Yr. Branding Expert : TEDx MB Speaker!
Professional Background
Rich Keller, known as The CATALYST, is a passionate transformational leader dedicated to making a significant impact on individuals' lives through the power of personal branding. With an impressive career that spans over 25 years in brand marketing for globally recognized companies such as Nabisco, Kraft Foods, Cadbury, and Godiva, Rich has honed his expertise in identifying and cultivating core values that resonate with personal and corporate identities.
Walking away from a successful corporate career, Rich embraced his true calling as a motivational speaker, aiming to empower entrepreneurs, business leaders, and students alike. His unique philosophy revolves around the idea of a 'One Word' personal brand that serves as a powerful tool for everyone to understand how they are perceived by others while also influencing their self-perception. Rich has tirelessly worked to reach his goal of transforming one million lives, 'One Word' at a time, by providing insightful advice and frameworks that resonate across various demographics.
Rich Keller is also the founder of CATALYST Effect, an organization committed to helping individuals conquer obstacles and excel through strategic branding and personal development. His extensive experience in brand development fuels his fervor for enabling people to step into their identities seamlessly, promoting authenticity and effectiveness at every level of life.
Education and Achievements
Rich's educational background is as robust as his professional journey. He holds an MBA in Marketing & Strategic Management from The Wharton School, among the premier institutions worldwide. Additionally, he studied Mini-MBA in Digital Marketing at Rutgers Business School, which expanded his knowledge in navigating the evolving digital landscape of branding.
Rich has also pursued self-discovery and personal development through the Landmark Forum, and he earned his Bachelor of Science (B.S.) in Accounting from Binghamton University School of Management, demonstrating a solid foundation in analytical skills that complements his brand marketing endeavors.
Notable Positions
Over the years, Rich has occupied various significant roles, showcasing his adaptability and expertise across different aspects of brand strategy and marketing. He served as the Global Vice President of Branding, Strategy & Innovation at Godiva Chocolatier, where he oversaw product development and marketing strategies tailored to diverse markets. His innovations at Godiva significantly enhanced the brand’s visibility and engagement with consumers, making it a premier choice among chocolate lovers around the globe.
Rich's earlier career includes prominent positions such as the North America Business Director for the Godiva Gems Wrapped Chocolate Platform and the Global Director of Innovation for the Americas Region at Cadbury Schweppes Bottling Group. He has also made significant contributions to Nabisco, overseeing brands like Chips Ahoy! and Fig Newtons, where his strategic thinking and creative insights led to enhanced brand performance and market share.
Noteworthy Contributions
As a motivational speaker, Rich has utilized platforms like TEDx to spread his impactful message, evidenced by his talk titled, 'Your One Word Tells People Who You Are, Not What You Do!' This engaging presentation encapsulates his belief that a singular, well-chosen word can define and clarify individual identities in today's fast-paced world, facilitating deeper connections and clearer communication. Visitors to Rich’s website can access the TEDx talk and subscribe to his SCORE newsletter, which features insights and stories aimed at encouraging self-exploration and brand development.
Rich Keller's innovative podcast, 'The CATALYST Effect,' delves into transformative stories and real-world applications of personal branding, providing listeners with actionable advice and inspiration to pursue their paths passionately.
Fun Facts
A fun and intriguing aspect of Rich's personality is his collection of unique Survivor Buffs, which he has been gathering since his teenage years. This distinctive accessory not only makes him easily recognizable in a crowd but symbolizes his adventurous spirit and willingness to embrace life’s challenges head-on.
Rich Keller represents the essence of the CATALYST brand—dedicated, passionate, and impactful. His mission to empower others enables him to facilitate meaningful change in countless lives. With his focused approach to personal brand development, extensive experience in marketing, and engaging speaking style, Rich is an exemplary figure in the world of branding and individual transformation.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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