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Susy Broekhuizen
Director Personal Heathcare international - innovation Intrapreneur and Storyteller at Procter & Gamble
Professional Background
Susy Broekhuizen is an accomplished professional with over 26 years of extensive experience in the fast-moving consumer goods (FMCG) industry. As a leader at Procter & Gamble, Susy has made significant strides in research and development (R&D), especially within innovation projects that have made a notable impact both regionally in Europe, the Middle East, and Africa (EMEA), and globally. Her current role as the Innovation Products Research and Capabilities Leader alongside her position as a Storyteller for Personal Healthcare International showcases her dual expertise in driving R&D forward while effectively communicating product narratives that resonate with consumers.
Throughout her career at Procter & Gamble, Susy has been responsible for groundbreaking R&D initiatives, including the successful launch of the Oral-B toothpaste line in both the UK and EMEA markets. Her work in developing best-in-class product benefit communication for Oral-B, Denture Care, and Baby Care products speaks to her exceptional skill in creating messages that not only inform but also persuade consumers about the benefits of these highly regarded healthcare products.
In addition to her achievements within Procter & Gamble, Susy has showcased her leadership and commitment through her six-year tenure as a Trustee for the National Childbirth Trust (NCT). In her role, she contributed to the board and was heavily involved in various committees focused on auditing, risk management, nominations, and governance. This experience underscores her ability to navigate complex organizational structures and contribute positively to decision-making processes.
Education and Achievements
Susy Broekhuizen's academic background further amplifies her professional expertise. She holds a Doctor of Philosophy degree from the esteemed University of Reading, emphasizing her in-depth understanding of complex concepts and methodologies within her field. Complementing this is her Master of Business Administration (MBA) from the Open University Business School, equipping her with critical business acumen and leadership skills essential for driving innovation.
Furthermore, Susy completed her Bachelor of Science degree in Mathematics and Physics at the University of Reading, laying a strong foundation of analytical and problem-solving skills that bolster her innovative approach to R&D.
Throughout her career, Susy has been involved in numerous high-impact projects and has excelled in areas like new business development, storytelling, and consumer research-driven innovation strategy. Her specialties also include quality systems, compelling product communication, consumer and market insight generation, and optimizing franchise innovation for whitespace expansion opportunities. Susy’s proficiency in navigating highly regulated products illustrates her capability to deliver compliant and market-ready solutions that prioritize consumer safety and trust.
Achievements
Susy's contributions to Procter & Gamble have consistently positioned the company at the forefront of the FMCG sector, notably in the healthcare market. Her innovative intrapreneurial approach has led to the establishment of robust capabilities within product research, ensuring that Procter & Gamble remains a leader in consumer healthcare innovation. Her adeptness at crafting compelling narratives around product benefits has not only driven sales but has also fostered brand loyalty and consumer engagement on a global scale.
Susy is an advocate for diversity and believes in harnessing varied perspectives to drive creative solutions in product development. Her commitment to fostering an inclusive work environment has been pivotal in inspiring her teams to explore creative avenues and approaches, thus elevating innovation within the organization.
In summary, Susy Broekhuizen stands out as a seasoned professional with a remarkable track record in FMCG R&D, specializing in innovation strategy, consumer insights, and quality assurance. Her academic qualifications and extensive experience make her an invaluable asset to Procter & Gamble and the wider professional community in healthcare innovation. Susy is an exemplary figure whose work continues to shape the FMCG landscape, paving the way for future advancements in consumer health products.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
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