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Suharti Samsudin
Marketing Manager at Taylor & Francis Group
Professional Background
Suharti Samsudin is a seasoned marketing professional with extensive experience primarily focused in the publishing industry. Currently, she serves as the Marketing Manager at Taylor & Francis Group, a leading academic publisher. In this role, she strategically directs marketing initiatives that amplify the visibility of scholarly content and support the company's mission of advancing research and knowledge dissemination through high-quality publications.
Prior to her current position, Suharti honed her marketing skills and leadership capabilities through a series of progressively responsible roles within Taylor & Francis Group. Starting as a Marketing Executive, she demonstrated a strong ability to develop and implement effective marketing strategies which led her to advance to the positions of Senior Marketing Executive and then Assistant Marketing Manager, before finally attaining her current managerial role. Her extensive experience in various marketing functions showcases her aptitude in understanding market dynamics and consumer behavior, as well as her commitment to enhancing market penetration for the company’s diverse portfolio of academic journals and books.
Before joining Taylor & Francis Group, Suharti gained valuable experience in public relations and corporate communications roles. She worked as a Public Relations Executive at CPG Corporation, where she was instrumental in developing and maintaining a positive image for the organization through effective communication strategies. Her earlier experience also includes serving as an Assistant Executive for Corporate Communications at the National Service Resort & Country Club, where she contributed to the company’s outreach and engagement initiatives.
Suharti's career trajectory illustrates her dedication to professional growth and her established reputation in the marketing and communications landscape. She continuously seeks new challenges and opportunities to leverage her skills and industry knowledge to drive impactful results in her current and future endeavors.
Education and Achievements
While specific details about her formal educational background were not provided, Suharti's wealth of professional experience indicates a strong foundation in marketing principles and practices. The competencies she has developed in strategic marketing, communication, and brand management are essential in today’s competitive environment and have undoubtedly contributed to her success in her various roles.
Suharti's notable achievements include successfully launching impactful marketing campaigns that resonate with target audiences, resulting in increased engagement and sales of academic publications. Her strategic insight into market trends has enabled her to adapt marketing strategies to align with evolving consumer needs, ensuring that Taylor & Francis Group remains at the forefront of the publishing industry. Furthermore, her ability to utilize data-driven insights to refine marketing tactics further demonstrates her expertise and forward-thinking approach.
Achievements
- Marketing Strategy Development: Successfully formulated and executed marketing strategies for Taylor & Francis Group that led to significant increases in brand visibility and market share within the academic publishing sector.
- Leadership Roles: Progressed through multiple roles at Taylor & Francis, reflecting her excellent leadership style and capacity to elevate team performance through mentoring and coaching.
- Communication Excellence: Played a pivotal role in enhancing public relations channels at CPG Corporation, driving meaningful engagement with stakeholders and establishing a strong organizational narrative.
- Corporate Communications: Enhanced internal and external communications at the National Service Resort & Country Club, improving stakeholder relations and brand perception.
Conclusion
Suharti Samsudin is a dynamic marketing leader whose career is characterized by her commitment to excellence and a passion for advancing knowledge through effective marketing strategies. Her experiences across diverse roles in marketing and public relations have equipped her with a robust skill set that is invaluable in today’s digital age. As she continues to contribute to the success of Taylor & Francis Group, Suharti remains a key player in shaping the future of academic publishing and communication.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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