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Sophie Ben-David
Head of e-Business & Digital Comms at CHANEL
Professional Background
Sophie Ben-David is a distinguished expert in the realm of digital commerce, brand management, and e-business, particularly renowned for her strategic roles within the high-fashion industry. Currently holding the esteemed position of Head of e-Business & Digital Communication at CHANEL, Sophie has been instrumental in shaping the brand's digital presence and enhancing customer engagement through innovative online strategies. Her journey within the luxury fashion sector is marked by a series of progressive roles that have built a robust foundation in both digital merchandising and e-business development.
Prior to her current role at CHANEL, Sophie served as the Head of e-Business at the same company, where she led key initiatives that integrated digital solutions with traditional luxury retailing. Her expertise was previously leveraged at Burberry, where she began her career in the digital realm. Sophie’s versatile roles at Burberry included serving as the Business Development Digital Manager, Senior Digital Merchandiser, Digital Merchandiser, and E-Commerce Executive. Each position allowed her to accumulate a unique blend of experience in digital strategy, consumer insights, and market analysis in a fast-paced industry. Her formative experiences also include an impactful tenure as a Digital Executive at Harrods, one of the world's leading luxury department stores, where she honed her skills in online luxury retail management.
Education and Achievements
Sophie Ben-David earned her Bachelor of Science with Honours in Design Management for Fashion Retail from The University of Manchester, achieving a commendable 2.1. This academic background equipped her with a strong understanding of both the creative and business aspects of fashion, blending design principles with essential management skills that have served her well throughout her career.
Sophie’s practical experience combined with her educational background has not only enabled her to excel in her roles but has also been pivotal in driving transformation within the companies she has worked for. Her understanding of market trends, consumer behavior, and digital innovation puts her at the forefront of the digital fashion revolution.
Key Achievements
Throughout her remarkable career, Sophie has showcased a proven track record in enhancing digital sales and consumer engagement. At CHANEL, her leadership in digital communication has led to significant increases in online visibility and customer interaction. Her strategic vision has facilitated the seamless integration of traditional retail with emerging digital platforms, representing a forward-thinking approach in a highly competitive market.
At Burberry, Sophie was paramount in implementing digital merchandising strategies that not only elevated the brand’s online presence but also refined the customer shopping experience. Her efforts contributed to transitioning Burberry into a digital-first luxury brand, renowned for its innovation and adaptability. Sophie’s time at Harrods further solidified her expertise as a digital executive, where her initiatives in the luxury sector’s e-commerce strategy helped increase online conversions and customer satisfaction.
Sophie’s commitment to excellence and her ability to merge her design management education with her extensive industry experience makes her a leading figure in the digital fashion landscape. Her insights and leadership continue to inspire those within the domain, positioning her as a key influencer in luxury brand development and digital transformation.