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Solal Cohen-Steiner
Director of Shopify Sales - Prime6 Brands
Professional Background
Solal Cohen-Steiner is a seasoned professional with over 10 years of rich experience in user acquisition across diverse sectors such as FinTech, EdTech, Entertainment, and E-commerce. His expertise covers a multitude of areas including direct-to-consumer (DTC) marketing, subscription services, gaming, and more. Solal has mastered the complexities of user acquisition, building strategies that not only attract but also retain users in a highly competitive digital marketplace.
As a multifaceted marketer, Solal excels in strategy development, media buying, marketing technology (MarTech), creative strategy formation, and project management. His holistic understanding of the marketing landscape enables him to innovate and implement effective marketing solutions tailored to meet the unique needs of various business models.
Solal's extensive knowledge and hands-on experience with major user acquisition channels make him a prominent figure in the marketing arena. He is particularly skilled in Paid Social marketing, Affiliate Marketing, Strategic Partnerships, Digital Display Advertising, Search Engine Marketing (SEM), E-mail Marketing, and Native Advertising. This diverse skill set positions him as a pivotal player in driving digital growth for any organization.
Education and Achievements
Solal's academic journey is as impressive as his professional trajectory. He began his higher education with a rigorous curriculum at CPGE Montaigne, where he prepared for national entrance exams to prestigious business schools. This strong foundation set the stage for his advanced studies in marketing and strategy.
He pursued his undergraduate degree at Wake Forest University, where he majored in Internet Marketing, Marketing Strategy, Buyer Behavior, and Strategy Games. This educational background equipped him with a robust understanding of marketing concepts and consumer behavior that he would later apply in real-world scenarios.
Further advancing his education, Solal completed a Master’s degree, specializing in Marketing, International Trade, and Project Management at KEDGE Business School. This combination of formal education in prestigious institutions has significantly contributed to his success in the fast-paced world of marketing.
Professional Experience
Throughout his career, Solal has held various significant roles that highlight his proficiency in performance marketing and user acquisition. Currently, he serves as the Director of Shopify Sales at Prime6 Brands, showcasing his ability to lead teams and drive sales initiatives within the e-commerce sector. Previously, he was the Head of User Acquisition at the same company, where he developed user-centered strategies to boost engagement and conversion rates.
Before joining Prime6 Brands, he excelled as the Performance Marketing Lead at Moonfare. His responsibility in this role encompassed orchestrating marketing campaigns that effectively connected with potential investors, reflecting his skills in strategic communication and market penetration.
At hibooks, another notable position held was Performance Marketing Lead, where Solal directed key marketing efforts to enhance user acquisition and foster brand loyalty among existing users. His leadership as Senior Performance Marketing Manager at the same company further solidified his track record in achieving and surpassing marketing goals.
His experience also extends to a role as Display Manager for France & Benelux at Babbel, where he focused on enhancing user engagement through tailored display advertising strategies. Prior to that, he was Key Account and Affiliate Manager for France at GameDuell, where he was responsible for developing strategic affiliate partnerships and driving overall performance for the company. His earlier role as Affiliate Manager France at GameDuell provided him with invaluable insights and skills in affiliate marketing, allowing him to cultivate strategic relationships that benefited the organization.
His career beginnings also include a role as Country Manager France at DefShop GmbH, which provided Solal with a unique perspective on managing a brand’s marketing activities in a diverse market. He also gained foundational experience as a CRM Intern at National Instruments, where he began his journey in understanding customer relationship management and marketing automation techniques.
Achievements
-Successfully led user acquisition strategies across multiple industries, driving significant growth in user bases and enhancing customer retention rates.
-Developed innovative marketing campaigns that effectively utilized multiple channels to reach diverse target audiences.
-Mentored and developed junior marketing professionals, sharing knowledge and fostering a collaborative work environment in high-pressure, results-oriented settings.
-Recognized for excellence in performance marketing, showcasing a consistent track record of surpassing user acquisition targets and establishing a robust digital presence for various brands.
Summary
Throughout his career, Solal Cohen-Steiner has established himself as a leading expert in user acquisition and performance marketing. With a strong educational foundation and an impressive array of professional experiences, he continues to innovate and influence the marketing landscape significantly. His passion for driving user engagement and fostering brand loyalty ensures that he remains at the forefront of the marketing industry.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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