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Shaun Hewitt
Is your sales enablement program designed to deliver more revenue or just tick boxes?
Professional Background
Shaun Hewitt is a seasoned expert in sales enablement and sales training, bringing over 20 years of extensive experience in the field. His journey through various roles in the sales industry has equipped him with a unique perspective on the challenges faced by sales professionals and leaders alike. Currently serving as the Sales Director and Head of Sales Enablement (EMEA) at MindTickle, Shaun focuses on enhancing sales training methodologies and ensuring that salespeople are equipped with the right tools and knowledge to succeed. He has held pivotal roles at notable companies like Saba Software (now Cornerstone OnDemand) and The Access Group, where he has contributed significantly to developing and executing sales enablement strategies.
Before assuming his current role, Shaun's professional trajectory at Saba Software saw him holding multiple key positions, including Director of Global Sales Enablement. This role allowed him to shape the sales training experience on a worldwide scale, ensuring that sales teams were better prepared, more effective, and ultimately more successful in achieving their targets. His earlier roles in sales development and talent acquisition have further solidified his foundation in understanding the critical dynamics of effective sales training.
Education and Achievements
Shaun holds a Bachelor's degree in Business from the University of Gloucestershire. His educational background, combined with his vast industry experience, has undoubtedly played a crucial role in shaping his approach to sales enablement. One of Shaun's notable achievements is his commitment to redefining what sales training means, moving past traditional methods that often yield minimal long-term results. Instead, Shaun advocates for a sales readiness approach that is outcome-focused, aiming not only to impart knowledge but also to directly connect this knowledge to tangible results, such as increased revenue and improved sales cycles.
Throughout his career, Shaun has recognized that most sales professionals often express frustration with the effectiveness of traditional training: “Not more pointless sales training,” and “Don’t waste my time on courses that do not help me win more business.” This understanding has inspired Shaun to innovate and lead improved sales enablement initiatives that not only resonate with the challenges faced by sales teams but also align with the tangible outcomes that sales leaders demand.
Achievements
Shaun Hewitt's career has been marked by several key achievements that highlight his dedication to improving sales outcomes. One of his primary goals is to increase the average order value while enhancing the effectiveness of sales onboarding. By focusing on metrics such as time to 2nd deal and reducing churn, Shaun has helped organizations streamline their sales processes and achieve impressive results.
In addition, he has successfully contributed to reducing the length of the sales cycle by implementing improved messaging techniques and enhancing sales readiness. This has not only positively impacted his teams but also helped drive business growth for the organizations he has worked with. His keen understanding of sales dynamics allows him to bridge the gap between the skills required and the outcomes expected, demonstrating a genuine commitment to the success of his sales professionals.
Shaun's philosophy is clear: everyone involved in the sales process—from individual salespeople to Chief Revenue Officers—desires the same result: better outcomes, more quickly. His ability to measure, manage, and impact sales enablement initiatives leads to salespeople who are truly fit to sell and achieve their targets, thus providing a competitive advantage in the marketplace.
As a thought leader in sales enablement, Shaun is continuously seeking innovative solutions to longstanding problems in the industry. If you are curious about how he can help you enhance your sales strategy or transform your sales training efforts, don't hesitate to connect with him. Shaun welcomes the opportunity to engage and share his insights with others who are equally passionate about driving sales success.