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Shannon Riley
Sr. Manager of Retail Analytics Plus Segment at Lane Bryant
Professional Background
Shannon Riley is an accomplished professional in the field of retail analytics and testing within the fashion industry. With extensive experience at Lane Bryant and Charming Shoppes, Shannon has demonstrated remarkable expertise in managing teams and driving data-driven decision-making to enhance retail performance. Currently, as the Senior Manager of Retail Analytics Plus Segment at Lane Bryant, Shannon leads initiatives that focus on understanding consumer behavior and improving product assortment strategies to better meet the needs of plus-size consumers. Her career path showcases a deep commitment to leveraging psychological insights to benefit retail strategies and enhance customer experiences.
In her role as Senior Manager, Shannon is responsible for overseeing various analytics practices that help Lane Bryant refine their offerings and marketing strategies. Her previous positions have equipped her with a robust understanding of the retail landscape, including roles such as Manager of Testing at Lane Bryant and at Charming Shoppes, as well as earlier roles as an Assortment Analyst and Senior Testing Analyst. This accumulation of knowledge within the same organization reflects her dedication and adaptability in evolving roles that support retail analytics and consumer testing initiatives.
Education and Achievements
Shannon's educational background is grounded in psychology, which plays a crucial role in her work in retail analytics. She earned her Ph.D. in Psychology from The Ohio State University, where she honed her skills in understanding human behavior and motivation—an invaluable asset in the world of retail where customer insights drive strategy. Her academic achievements also include a Bachelor of Arts degree from the University of Richmond, where she majored in Psychology, Business, and French, equipping her with a multidisciplinary perspective that is essential in the increasingly globalized retail environment.
Shannon's combination of academic prowess and practical experience enables her to utilize psychological principles in her analytic work, providing insights that inform product offerings and marketing strategies. Her background in Business further complements her understanding of retail practices, ensuring that her recommendations are not only insightful but also actionable from a business perspective.
Notable Achievements
Throughout her career, Shannon Riley has made significant contributions to each organization she has been part of, particularly in improving testing frameworks and enhancing segmentation strategies. As an Assortment Analyst, Shannon played a pivotal role in determining product offerings that resonated with diverse customer segments, leading to an increase in customer satisfaction and aligning product assortments with market demands. Her meticulous approach to testing as a Senior Testing Analyst allowed her to deliver valuable insights that informed future retail campaigns, ensuring that Lane Bryant consistently meets its customers' needs.
In her most recent role, Shannon has embraced the challenges presented by evolving consumer behaviors, particularly in the plus-size segment. Her leadership in retail analytics is instrumental in developing a more data-centric approach to retail management, which has resulted in increased sales and customer loyalty. Shannon’s ability to interpret complex data sets and translate them into strategic recommendations continues to make her a key player in the retail analytics space.
tags([
retail analytics
consumer behavior
manager of testing
analytics expert
Lane Bryant
fashion industry
Ph.D. in Psychology
Ohio State University
University of Richmond
assortment analyst
customer satisfaction
data-driven strategies
business psychology
Location
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