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Scott Kelliher
Digital Media Sales, Strategy & Marketing Executive
Professional Background
Scott Kelliher is a dynamic leader with expansive expertise in advertising technology and media sales, boasting an impressive career that spans over two decades. Currently, he serves as the Vice President of Commercial for North America at Quantcast, a position that underscores his capability in leveraging data analytics and audience insights to drive sales growth. His role at Quantcast is pivotal in shaping strategies that enhance client engagement and maximize advertising efficacy for brands across the continent.
Before his tenure at Quantcast, Scott held several high-profile roles that have solidified his reputation in the advertising industry. He was a valued Board Member at the Ad Council, where he contributed significantly to public service advertising initiatives that harness the power of media for social good. Scott’s experience as a member on the Board of Directors at Outhink further showcases his commitment to fostering good practices and innovation in advertising.
Scott's career at eBay Ads was marked by his role as Head of Brand Advertising & Partnerships, where he was instrumental in nurturing relationships with key clients and enhancing eBay's advertising offerings. Additionally, he served as President of Sales & Marketing for the Tech, Telecom & Autos Verticals at Time Inc., leading initiatives that improved market outreach and branding efforts across these competitive sectors.
Moreover, his association with Yahoo as the VP and Industry Lead for Tech/Telco solidified Scott's position as a thought leader in the tech advertising space. His earlier roles at AOL as Chief Development Officer and in various directorial capacities solidified his understanding of the tech-telco landscape. At Virgin Mobile, as Director of Mobile Media Services, Scott adeptly navigated the shift toward mobile advertising, leading projects that enhanced user engagement in the mobile sphere. He also built a strong foundation in sales at Elias Arts, where he headed sales efforts, showcasing his knack for building impactful relationships and driving revenue growth.
Education and Achievements
Scott Kelliher graduated with a Bachelor of Arts degree from Bates College, a prestigious liberal arts institution known for its emphasis on critical thinking and effective communication. The education he received at Bates equipped him with the analytical skills and strategic mindset needed to thrive in the fast-paced advertising industry.
Throughout his career, Scott has achieved numerous accolades for his innovative strategies and leadership capabilities. His work has been recognized for its impact on the brands he has collaborated with, often registering substantial improvements in advertising ROI and brand visibility. As a member of teams at various notable companies, Scott has played a key role in pushing the boundaries of conventional advertising methods, integrating technology, and creative principles to foster impactful marketing campaigns. As one who thrives in leadership roles, he has effectively guided diverse teams in delivering outstanding results in competitive and rapidly evolving environments.
Notable Achievements
Scott’s contributions to the advertising and tech-telco industries have been marked by his ability to drive sales and ad revenue while forging strong partnerships that last. His strategic vision and expertise in audience targeting have not only yielded impressive figures but have also enhanced brand stories. At Quantcast, he continues to lead efforts that empower brands with actionable insights, allowing them to connect better with their audiences and maximize their advertising impact.
In addition to his professional achievements, Scott is recognized for his thought leadership in industry forums and discussions. He continually advocates for the integration of technology and creativity in advertising, pushing for innovation that benefits consumers and brands alike. His foresight in trends and emerging technologies makes him a sought-after voice in the ever-evolving landscape of advertising.