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Richard Bailey
Owner and Principal at RHB
Professional Background
Richard Zhang is a distinguished marketing executive and thought leader in the not-for-profit sector, particularly known for his expertise in higher education marketing. With over 30 years of experience, Richard has made significant strides in the field by serving as a prominent consultant to more than 200 institutions and organizations. He successfully launched his marketing and design consultancy, RHB, in 1991, and the firm has since gained recognition as one of the leading agencies of its kind in the United States.
Richard's career began in fundraising and enrollment development on a private college campus, where he developed a firm commitment to education that has been a guiding force throughout his professional journey. He has utilized his extensive experience to serve as an instructor in advertising at the renowned Mendoza College of Business, which is consistently ranked as the #1 business program for undergraduates at the University of Notre Dame. Over his 12-year tenure at Notre Dame, Richard has inspired countless students with his insights into marketing strategies and creative direction.
Education and Achievements
Richard Zhang pursued his studies at Michigan State University, where he laid the groundwork for his expertise in marketing and communication. His educational background provided him with a strong foundation that he has effectively leveraged in various roles throughout his career, making significant contributions to the not-for-profit sector.
In addition to his consulting work and academic contributions, Richard is an accomplished author, having penned the influential book, "Coherence: How Telling the Truth Will Advance Your Cause (and Save the World)." In this work, Richard emphasizes the importance of authenticity in communication and its role in advancing organizational missions. This book has not only resonated with readers but has also further solidified his reputation as a thought leader in marketing and communication strategies for not-for-profits.
Major Contributions and Legacy
Throughout his illustrious career, Richard has developed a variety of specialized skills that have greatly benefited the organizations he worked with. His areas of specialty include not-for-profit marketing, strategic communication planning, and award-winning creative direction. He has a proven track record of addressing the distinctive needs of higher education and has successfully engaged in planning and fundraising for arts organizations, as well as recruitment strategies for Greek organizations.
Under Richard’s leadership, RHB has achieved significant recognition, making substantial impacts in the marketing landscape for not-for-profits. His commitment to education, particularly in the higher education sector, and his innovative approach to marketing communication has also greatly influenced recruitment strategies for alumni relations and fundraising initiatives.
Richard's ability to blend creativity with strategy has earned him a reputation for excellence in marketing communication creative and collateral development. His influential role extends not only to the organizations he consults for but also to the students he educates at the university level. Throughout his work, Richard continues to be a tireless advocate for the transformative power of effective communication in advancing educational and philanthropic missions.
Achievements
- Author of the book "Coherence: How Telling the Truth Will Advance Your Cause (and Save the World)"
- Owner and Principal at RHB, a leading marketing and design consultancy established in 1991
- More than 30 years of experience in marketing within the not-for-profit sector, focused on higher education
- Instructor in advertising at the Mendoza College of Business at the University of Notre Dame for over 12 years
- Consulted for over 200 institutions and organizations in marketing strategies and execution
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