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Reed Haggard
Progressive Voices is the first and only one-stop-shop for everything Progressive: news, opinion, audio, and video–it’s all here! No more searching the Internet for Progressive content.
Professional Background
Reed Haggard is a seasoned leader in the radio broadcasting industry, boasting more than three decades of comprehensive experience in both commercial and public radio sales and management. Currently serving as the Chief Executive Officer of Progressive Voices, Reed co-founded this innovative platform in 2010 to provide a dedicated mobile and digital space for America’s top politically-progressive media voices, delivering round-the-clock progressive news and information. His visionary leadership has been instrumental in establishing Progressive Voices as a reputable source for those seeking politically progressive content.
Reed's journey began in the world of radio as an on-air talent during his education at The Marist School in Atlanta, Georgia. Pursuing a Bachelor of Business Administration in Marketing at the respected J. Mack Robinson College of Business at Georgia State University, Reed graduated Magna Cum Laude, displaying not only his commitment to education but also his early passion for broadcasting and media.
Transitioning from on-air talent to the sales and management sector, Reed garnered valuable experience by serving as an account manager at V-103 (WVEE-FM) in Atlanta for four years. His remarkable skill set caught the attention of industry leaders, leading to his role as Director of Sales at Atlanta’s renowned station 99X (WNNX-FM) in 1991. Reed played a pivotal role in the launch of Q100 (WWWQ-FM), another successful station under the purview of Susquehanna Broadcasting. Over a successful decade, while managing sales, Reed's efforts generated over $165 million in revenue, achieving impressive year-over-year revenue growth averaging 23%.
In addition to his pivotal roles in commercial radio, Reed had a groundbreaking opportunity as the co-founder of Air America Radio in 2002, a historic venture that created the first national, politically-progressive radio network. As the Director of Sales at Air America, Reed contributed to the early platforms for influential voices like Rachel Maddow and Al Franken—two notable figures in liberal political commentary. Air America Radio carved a new niche in the media landscape and has had a lasting impact, nurturing the growth of politically progressive discourse.
After Air America was acquired by venture capitalists, Reed returned to Atlanta. He took on the role of Director of Sales at Public Broadcasting Atlanta’s WABE-FM, known as Atlanta’s NPR affiliate. Reed's innovations were evident as he redefined and enhanced the underwriting model for both WABE and its sister TV station, PBA30, resulting in a 15% increase in annual billing. His strategic implementation of a content-based sales plan successfully doubled total sales revenue by mid-2007 while decreasing the associated cost of sales—showing his adeptness in not only increasing revenues but also optimizing operational efficiencies.
Education and Achievements
Reed Haggard's solid educational foundation significantly contributed to his professional success. He studied at The Marist School in Atlanta, where he first developed his passion for radio and media. This passion was further fueled by his pursuit of a Bachelor of Business Administration in Marketing at the J. Mack Robinson College of Business at Georgia State University. Graduating Magna Cum Laude, Reed established a firm academic base that supported his future endeavors in the competitive field of radio.
Over the years, Reed has held various significant positions that have enabled him to develop his skills and expertise comprehensively. He once served as President at Reed Marketing Associates, where he utilized his marketing acumen to support various projects and initiatives across different industries. His role as a Sponsorship Sales Consultant for the City of Sandy Springs further showcased his ability to bridge government and media, creating mutually beneficial partnerships.
Reed's contributions did not go unnoticed. His work with leading radio stations and networks, particularly in supporting the rise of progressive media, has positioned him as a respected figure in the industry, continuously advocating for diverse and equitable media representation.
Achievements
Reed Haggard's career is marked by numerous accomplishments, with several key highlights underscoring his influence in the radio industry. - His tenure at 99X (WNNX-FM) and Q100 (WWWQ-FM) is characterized by more than a decade of outstanding revenue growth, surpassing $165 million and achieving a substantial average growth rate of 23% annually.
- At Air America Radio, Reed's strategic management helped launch influential progressive figures, enabling them to contribute to the national dialogue and influencing public opinion significantly.
- His innovative approach while at Public Broadcasting Atlanta, where he revamped underwriting models and implemented successful sales strategies, has set benchmarks in the public radio sector, reflected in a noteworthy increase in annual billing and doubled sales revenue, showcasing his business acumen and dedication to excellence in media.
- Reed’s leadership in founding Progressive Voices has positioned the platform as a vital source within the political media landscape, catering to an audience seeking progressive content continuously.
Reed Haggard's wealth of experience and insights continues to inspire many in the broadcasting field. His commitment to fostering politically progressive media reflects a deep understanding of the media landscape and the importance of diverse voices in shaping public discourse. As he leads Progressive Voices and engages with various initiatives, Reed remains a prominent figure, championing the values of inclusivity and innovation in radio broadcasting.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
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