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Rebecca Weisbart
VP of Data, Analytics & Growth at P.volve
Professional Background
Rebecca Weisbart is a dynamic leader in the field of data, analytics, and business intelligence, with a career that spans over a decade across various high-profile organizations. Currently serving as the Vice President of Data, Analytics & Growth at P.volve, she has established a reputation for driving strategic initiatives that leverage data to achieve robust growth and enhance customer engagement.
In her role at P.volve, Rebecca is pivotal in guiding the company's data strategy, facilitating insightful analytics that inform business decisions and marketing approaches. Her journey in the tech and wellness sectors has been marked by a commitment to using data to unlock business potential and create value at every turn.
Prior to her current position, Rebecca was the Vice President of Data & Analytics at P.volve, where she honed her skills in leading data-driven teams and fostering a culture of analytics across the organization. Her previous experience includes significant roles at Tone It Up as the Vice President of Data, Analytics, and Growth, where she played a crucial role in building the company’s data capabilities and driving user engagement.
Rebecca's career in analytics began at goop.com, where she ascended through several data-focused roles. Starting as a Senior Manager in Data Management and Business Intelligence, she transitioned to Director and finally Senior Director, Data & BI. Her tenure at goop.com allowed her to refine her expertise in harnessing complex datasets for actionable insights, significantly contributing to the brand's unique market position.
Before her impactful work at goop.com, Rebecca was a Lead Data Analyst at Headspace Inc., where she leveraged analytics to improve user experience and inform product development. This early experience in the tech industry set the foundation for her analytical career, enabling her to merge creativity with data science seamlessly. She also held key roles in CRM analytics and consumer insights at StubHub, further enhancing her skill set with a focus on customer engagement and business growth.
Education and Achievements
Rebecca's educational background laid a strong foundation for her distinguished career in data analytics. She earned her Bachelor of Science in Decision Sciences and International Business from the Lam Family College of Business at San Francisco State University. This degree equipped her with a unique blend of analytical skills and global business acumen, which has proven invaluable in her various roles in the business landscape.
Throughout her career, Rebecca has consistently demonstrated her prowess in transforming insights into strategic action. She has overseen the implementation of innovative analytical tools and frameworks that empower organizations to make data-driven decisions. Her dedication to data excellence has not only benefited her employers but has also fostered a collaborative atmosphere where insights and trends are effectively shared across teams.
Rebecca's ability to extract meaningful narratives from data is complemented by her passion for mentoring aspiring data professionals. She actively engages with the data community, sharing her knowledge and insights through various platforms, and contributing to the evolving conversation on analytics in the corporate world. Her commitment to continuous learning and development is a testament to her belief in the importance of staying ahead in a rapidly changing industry.
Notable Achievements
Rebecca Weisbart is recognized for her significant contributions to the data analytics field, especially within the organizations she has served. Some of her notable achievements include the successful implementation of data strategies that led to measurable improvements in customer engagement and conversion rates at both P.volve and Tone It Up. Her work has had a direct impact on driving revenue growth and enhancing customer satisfaction.
Her leadership in developing data analytics frameworks at goop.com has also been instrumental in shaping the way the brand uses data to inform its strategic direction. By fostering a data-centric culture, she has enabled cross-functional teams to make informed decisions based on timely and relevant insights, establishing goop.com as a leader in the wellness and lifestyle market.
Additionally, Rebecca's initiatives in CRM analytics at StubHub helped streamline customer targeting and improve retention strategies, demonstrating her ability to bridge the gap between data insights and actionable marketing strategies. Her analytical skills combined with a user-centric approach have set a standard in the organizations she has worked with, making her a sought-after expert in the field of data and analytics.
In summary, Rebecca Weisbart's extensive background in decision sciences, complemented by her diverse experience across various industries, positions her as a leader in the field of data analytics. Her commitment to leveraging data for strategic growth and enhancing customer experiences is evident in every role she has held. As she continues her journey in this exciting field, Rebecca remains dedicated to fostering a data-driven culture, mentoring the next generation of data professionals, and contributing to innovative advancements in the analytics domain.