Rebecca Smart Bakken

Rebecca Bakken is a prominent music marketing strategist and the founder of SMART Music Agency, a company dedicated to helping artists innovate their marketing strategies and enhance their promotional efforts in the digital age. With her extensive experience, she has worked with a diverse range of musicians, from well-known acts like Chase & Status and BLOND to emerging talents, providing them with the tools necessary to succeed in a rapidly evolving industry.13

Background and Career

Bakken's journey in the music industry began after she moved from the United States to Norway, where she initially faced challenges but ultimately leveraged her skills in marketing to carve out a niche in music promotion. Her passion for music led her to establish SMART Music Agency, where she focuses on community building and experimental launch campaigns for artists.24

Expertise and Contributions

At SMART Music Agency, Bakken emphasizes innovative marketing techniques that adapt to current trends in technology and social media. She conducts online classes, offers personalized guidance for artists launching new projects, and maintains a library of resources aimed at enhancing marketing knowledge within the music community.34 Her approach is characterized by a commitment to filling skill gaps in the industry and empowering artists with actionable strategies.5

Personal Insights

Bakken has also shared insights about her personal journey, including her move to Ibiza, which she describes as a significant step toward living her dream and connecting more deeply with the vibrant music scene there. She advocates for following one's passions and being unafraid to take risks in pursuit of personal and professional fulfillment.23

In summary, Rebecca Bakken is not only a leader in music marketing but also an inspiring figure who encourages artists to embrace innovation and community engagement as key components of their success.