Paola Macalão

Paola Ramos is a Marketing Automation Consultant specializing in Salesforce Marketing Cloud projects.

With certifications as a Salesforce Certified Marketing Cloud Consultant and Salesforce Certified Marketing Cloud Email Specialist, Paola excels in digital marketing campaign development, including email, SMS, and push notifications.

Paola provides extensive support to teams within companies, guiding them on platform functionality, campaign development, and digital marketing strategies.

Her experience spans 3 years working with Oracle Responsys, contributing to the development and execution of over 500 personalized email campaigns with automated trigger sequences.

Paola has worked with a diverse range of clients such as Avon, Audi, Posthaus, and Droga Raia, delivering marketing solutions tailored to their needs.

Education-wise, Paola holds degrees in Computer Science, Digital Communication, and an MBA in Management, Entrepreneurship, and Marketing.

Additionally, she attended the Top China Santander program at Peking University, expanding her global perspective.

Professional journey includes roles at Valtech as a Marketing Automation Consultant, Gentrop as a Salesforce Marketing Cloud Analyst Senior, and Pmweb in various digital campaign positions.

Paola's early career involved UX/UI design, social media analysis, and technical and programming roles, showcasing her diverse skill set.

With a rich background in marketing automation, campaign development, and client management, Paola Ramos is a seasoned professional in the digital marketing sphere.