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Nikita Upreti
Building & Learning (Stealth)🚀 - - Product Marketing Manager at Bolkar - - Helped 200+ Students to remove their hesitation while communicating in Job Interviews
Professional Background
Nikita Upreti is an innovative and dynamic marketer currently navigating the exciting world of product development in a stealth mode project. With a keen focus on B2C (Business to Consumer) products, she embodies an emotionally intelligent approach that puts users at the forefront of the marketing dialogue. Nikita combines her expertise with a uniquely human-centric philosophy, making her an invaluable ally in the tech landscape where user experience and product development must intertwine seamlessly.
In her current role as Product Marketing Manager at Bolkar App, Nikita plays an essential role in representing the voice of the user internally. She is famously known for keeping the channels of communication alive and buzzing at Bolkar with a stream of notifications concerning app bugs, customer feedback, new features, SEO improvements, and much more. Her journey began at Bolkar as a voice-content intern, and after impressively transitioning through various roles, she has been successful in maintaining the core essence of providing an engaging user experience while enhancing product growth. Her cross-functional capabilities and user-centric strategies are pivotal in ensuring Bolkar remains both innovative and responsive to user needs.
Education and Achievements
Nikita's educational journey laid a robust foundation for her marketing expertise. She graduated with a Masters in Commerce, specialized in Marketing, earning First Class honors and being recognized as the Topper of her Batch at Khandelwal College of Management Science and Technology in Bareilly. Additionally, she completed her undergraduate degree, a Bachelor of Commerce with Honors focusing on Human Resource Management and Marketing, also achieving First Class at the same esteemed institution. Her deep understanding of commerce crafted during her education is surely complemented by her rich involvement in extracurricular activities, allowing her to adopt a holistic approach to marketing.
Prior to her time at Bolkar, Nikita embraced myriad roles that enriched her skill set immensely. These experiences include her time as a Product Marketing and Growth specialist, where she spearheaded initiatives aimed at increasing brand awareness and enhancing user engagement. Also noteworthy is her involvement with various organizations through internships, creative writing, and her active participation as the Chairperson of the Commerce Society during her studies, which helped hone her leadership skills.
Achievements
Nikita's career has been marked by a series of significant achievements and contributions. Her role at Bolkar App has allowed her to flourish as a Product Marketing Manager, where she continually inspires cross-team collaboration to deliver valuable user experiences. Her previous stint as a voice content strategist is particularly noteworthy; this role saw her pave the way for user engagement through effective communication strategies and content creation.
Furthermore, her tenure as a creative writer for PinkAdda and as a social media marketing intern for multiple organizations attests to her versatility and adaptability across various marketing platforms. Each position has played a crucial role in building her confidence and understanding of consumer behavior, enabling her to navigate the intersection between user needs and product offerings masterfully.
Her leadership experience as a Senior Under Officer in the National Cadet Corps (NCC) showcases her ability to lead and inspire, building character and discipline that further enhances her professional capabilities. Additionally, her early interest in content creation manifested through her previous role as a Youtuber and marketing intern at Dainik Jagran has also added layers to her marketing proficiency, allowing her to understand diverse audience dynamics and engagement strategies.
Nikita Upreti is truly a trailblazer in the marketing world, continuing to expand her horizons while maintaining an unwavering focus on user experience and empathy in product marketing. She remains a passionate advocate for the customer, embodying a perfect synergy between innovative marketing strategies and heartfelt understanding of customer needs.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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