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Natalie Hurks
Vice President - Product Supply Global Fabric Enhancers Innovation
Professional Background
Natalie Hurks is an accomplished professional with a robust background in engineering and a wealth of experience in the consumer goods industry. Currently serving as the Vice President for Global Fabric Enhancers Innovation at Procter & Gamble, Natalie has made significant contributions to the development and marketing of innovative fabric care products that enhance consumer experiences worldwide. With her strong foundation in civil engineering and mathematics, she possesses a unique skill set that enables her to approach problem-solving with a quantitative mindset and a creative outlook.
Throughout her career at Procter & Gamble, Natalie has held numerous leadership roles that have shaped her professional journey. Prior to her current position, she was the NA Fabric Care Go To Market Director, where she was instrumental in strategizing and executing marketing initiatives that increased product visibility and consumer engagement. Her keen understanding of market dynamics and consumer preferences allowed her to successfully drive the growth of various product lines within the fabric care sector.
Additionally, Natalie served as the Director of Global P&G Professional, where she led teams focused on delivering high-quality professional cleaning solutions. This role underscored her ability to manage diverse teams and coordinate complex projects that address a wide array of consumer needs in both residential and commercial markets.
Earlier in her career, she was the Associate Director and Plant Manager at the Hunt Valley facility for P&G Cosmetics. This role showcased her operational expertise and leadership capabilities, as she oversaw manufacturing processes and ensured product quality standards were met while driving efficiency improvements across the production line.
Education and Achievements
Natalie's educational background has been a cornerstone of her success in the industry. She pursued her Bachelor of Science (BS) degree in Engineering, focusing on Civil Engineering and Mathematics, at the Southern University and Agricultural and Mechanical College at Baton Rouge. Her academic achievements provided her with a strong analytical and theoretical understanding of engineering principles, which she adeptly translated into her professional endeavors.
Her dedication to continuous learning and professional development is evident in her career trajectory, where she transformed challenges into opportunities for growth. Natalie has consistently demonstrated a commitment to excellence in all her roles, earning the respect of peers and industry leaders alike.
Achievements
Throughout her illustrious career, Natalie has garnered several noteworthy achievements. Her innovative insights and strategic thinking have contributed to Procter & Gamble's reputation for quality and innovation in the fabric care market. She has led initiatives that not only enhance consumer satisfaction but also align with P&G's sustainability goals, thereby showcasing her ability to champion environmentally responsible practices within a large corporation.
As a thought leader in her field, Natalie has been involved in numerous projects that focus on enhancing brand visibility and market penetration. Her collaborative approach with cross-functional teams has resulted in successful product launches that resonate with consumers across various demographics.
With an unwavering commitment to her profession and a knack for inspiring her colleagues, Natalie Hurks continues to pave the way for future innovations in the fabric care industry. Her experience and leadership in such a competitive landscape serve as an inspiration to aspiring engineers and professionals worldwide.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
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