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    Marta Pniewska

    IT Director, Consumer Data Mgmt and CRM w Procter & Gamble

    Professional Background

    Marta Pniewska is a seasoned professional with over 13 years of extensive experience in the realms of Shared Services, Business Process Outsourcing (BPO) delivery, and Consumer Services, particularly in Customer Relationship Management (CRM). Currently, she serves as the Global Consumer Data Management and CRM Product Director at Procter & Gamble, where she plays a pivotal role in driving business transformation and enhancing process improvements. Her career at Procter & Gamble has seen her ascend through multiple significant roles, showcasing her adaptability and commitment to excellence.

    Marta’s career trajectory includes several high-impact positions that have enriched her expertise. She began her journey as a Business Process Outsourcing (BPO) Governance Analyst and quickly transformed her role into that of a Governance Manager. In these positions, she leveraged her skills in operational management and process optimization to drive improvements in customer data management. Her strong foundation in Lean methodologies allowed her to implement critical improvements across various projects, leading to increased productivity and efficiency.

    In her capacity as a CRM Marketing Campaign Operations Manager, Marta showcased her proficiency in overseeing customer engagement initiatives and managing cross-functional teams, further amplifying her value within the organization. Her experience as a Global E-mail Messaging Solution Manager and CRM Product Owner has equipped her with deep knowledge of consumer behavior and best practices in digital communication, which she applies to enhance user satisfaction in her current role.

    Marta is recognized for her people and results-oriented mindset. As a true team player, she is committed to delivering high business value, ensuring that all projects align with both company goals and customer satisfaction. Her operational acumen is complemented by her ITIL certification, which showcases her methodical approach to IT service management in today’s fast-paced business environment.

    Education and Achievements

    Marta holds a Master’s degree in Counseling Psychology from Wyższa Szkoła Finansów i Zarządzania, which equips her with essential skills in understanding and responding to consumer needs. Furthermore, she possesses a Lean Six Sigma Black Belt certification from BMGI, a testament to her expertise in process improvement methodologies and her commitment to achieving operational excellence. Her educational background and certifications have been instrumental in her ability to lead transformative initiatives effectively.

    Throughout her career at Procter & Gamble, Marta has been involved in various notable projects that have had a significant impact on the organization and its customers. Not only has she been a nucleus in ongoing transformation initiatives, but she has also contributed to developing frameworks for optimal customer data management and CRM processes across diverse markets, including Europe, the Middle East, and Africa.

    Achievements

    Marta's notable achievements include her successful management of complex CRM campaigns that leverage multiple channels such as email, SMS, and social messaging, which have resulted in measurable improvements in customer engagement and satisfaction. Her leadership as the Global Consumer Data Management and CRM Product Director has enabled her to implement innovative strategies that streamline operations and enhance data governance.

    Marta is also known for her commitment to continuous improvement. Her role as a Lean Continuous Improvement Project Manager saw her guide transformational projects, aimed at enhancing operational efficiency and delivering superior service outcomes. By employing Lean Six Sigma methodologies, she has consistently achieved significant savings and efficiency gains within her teams and projects.

    In addition to her impressive track record in operational management and CRM, Marta's contribution to the global strategies at Procter & Gamble has cemented her reputation as an influential leader in the consumer services sector. Her ability to foster collaborative relationships across departments has been instrumental in creating a culture that emphasizes user satisfaction and financial performance.

    Conclusion

    Marta Pniewska’s extensive experience in Shared Services, BPO delivery, and CRM, coupled with her strong educational background and certifications, positions her as a key leader in her field. Her continuous commitment to business transformation, process improvements, and enhancing user satisfaction exemplifies her passion for driving impactful results. Marta is not just a professional; she is a catalyst for change in the consumer services sector, dedicated to paving the way for innovative practices and improved customer interactions.

    tags':['Shared Services','BPO delivery','Consumer Service','CRM','ITIL certification','Lean Six Sigma','Business Transformation','Process Improvement','Operations Management','Project Management','Customer Relationship Management','Procter & Gamble'],

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    Marta Pniewska
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    Location

    Warsaw, Masovian District, Poland